Trusted by Practices That Don’t Settle for Average
Our Iron‑Clad Guarantee
Your Practice Growth is Guaranteed with our patient booking promise
We’re so confident in our dental marketing system that we guarantee patient growth numbers within defined timeframes—OR YOU GET YOUR MONEY BACK. No fine print, no excuses.
Our guarantee isn’t a marketing gimmick—it’s backed by proven systems and extensive experience.
Proven System: 5+ years of refinement across 250+ dental practices with a 94% success rate.
Dental Expertise: Specialised knowledge of dental patient behavior and practice operations.
Data-Driven Comprehensive tracking and analytics ensure measurable, verifiable results.
Selective Process We only accept practices where we’re confident we can deliver guaranteed results, limiting our service to a single clinic per postcode.
Family Dental Practice’s previous website wasn’t guiding visitors to book appointments. High bounce rate and short session duration limited their online enquiries. We delivered a conversion-focused redesign, cutting bounce rate and doubling monthly leads.
35%
Bounce rate down
50%
Session duration up
100%
Leads up
Case Study
Smilogy
Smilogy sought to build awareness of its new teeth-whitening service on social channels. Their ads weren’t reaching enough local prospects. We ran brand-awareness and retargeting campaigns, growing their following and whitening enquiries.
80%
Followers up
30%
Leads up
50%
Reach up
Case Study
Smiles In Currambine
Smiles In Currambine wanted more cost-effective search-ad leads for routine dental work. Their cost-per-lead was higher than expected. We optimised campaigns and landing pages, reducing CPL and boosting booked appointments.
30%
Cost-per-lead down
25%
Leads up
50%
ROI up
Case Study
Aurora Smiles
Aurora Smiles is a family dental practice keen to increase local online visibility and drive more patient bookings. Their site wasn’t ranking for key neighbourhood searches. We optimised their local SEO and content, helping them attract a steady stream of new enquiries.
40%
Local ranking up
55%
Traffic up
30%
Enquiries up
We Speak Fluent "Dentist"
Dental Marketing Specialists Since 2020
Meet the only marketing agency that truly understands dental practice challenges, patient psychology, and the unique trust-building requirements of healthcare marketing.
Luba Bauman
Customer Success Manager
Richard Faataape
Sr Sales Manager
Michelle Amparo
Performance Marketing Head
Sanam Munshi
CEO
What Our Clients Are Saying
Pracxcel’s powerful SEO strategy transformed our online presence. Our organic traffic and new patient bookings have soared, providing a predictable stream of growth. Their system delivers incredible results.
Dr. Neha Singh
Smiles In Currambine
Our new site guides visitors straight to the booking form. Pracxcel’s redesign doubled our monthly enquiries.
Dr. Fiona Gallagher
Family Dental Practice
The team at Pracxcel made our marketing simple. Their integrated approach, from the website to automated reviews, brings us more qualified patients, not just clicks. Their expertise is invaluable.
Dr Luke Cronin
Smilogy
Pracxcel built us a high-converting website and a game-changing automated review system. Our online reputation is stronger than ever, and we are seeing consistent, reliable practice growth.
Aurora Smiles wasn’t invisible. In fact, they had a reputation for quality care and a professional team. But they had two critical goals they wanted to achieve:
Be the top choice for dental searches in Chermside.
Fill appointment books consistently with high-quality, local leads.
Rather than starting from scratch, our job was to build on their strong foundations and multiply visibility, trust, and conversions.
Locally Optimised SEO with National-Grade Execution
Objective: Dominate Google Maps and organic results in Chermside and surrounding areas.
We did this by:
Optimising on-page SEO across all service pages (general, cosmetic, implants, etc.)
Building high-intent geo-relevant content that matched what locals were searching for.
Structuring location and service schema to help Google understand practice relevance.
Implementing GBP (Google Business Profile) SEO, refining every image, category, and service tag.
Result:
Ranked #1 for “Dentist in Chermside” within 4 months
Google Maps placement saw a 300% increase in call and direction clicks
Trust at Scale — Review Automation via RepuBoost
Objective: Build social proof on autopilot and boost local conversion rates.
We integrated RepuBoost, our proprietary review automation system:
Timed and personalised review invites post-appointment.
Direct integration with Google Reviews — no friction, no drop-offs.
Smart, compliant routing that increases positive reviews.
Result:
40+ five-star reviews collected
Review rating maintained at a near-perfect 5.0 average
Local trust and click-throughs spiked dramatically
Conversions Through Smart, Local & Intent-Led Google Ads
Objective: Drive warm, appointment-ready traffic from Google Search and Performance Max.
Our approach:
Built hyper-targeted campaigns focused on “Dentist near me,” “Emergency Dentist Chermside,” and “Cosmetic Dentistry.”
Built Performance Max campaigns to amplify visibility across Search, Maps, Display, YouTube.
Custom conversion goals set: calls, online booking, form fills — all tracked in real time.
Result:
96 booked appointments in 1 month via Google Ads
Avg. conversion rate: 14.77%, with CPA at $30.28
Meta Retargeting — Staying Top of Mind, Without Wasting Spend
Objective: Re-engage website visitors who hadn’t booked, and bring back high-intent users.
How we did it:
Built custom audiences from site traffic, landing page viewers, and form non-submitters.
Created thumb-stopping retargeting creatives:
Real smiles, short testimonial clips, urgency-based booking reminders.
A/B tested with time-limited promos like “Free Consults” or “New Patient Offers.”
Result:
Meta retargeting alone drove 20 reactivations per month
Cost per rebooking: under $12
Complete Visibility with IntelliLens Live Dashboard
Objective: Give the Aurora team full visibility and confidence in marketing ROI.
Delivered:
A real-time dashboard via IntelliLens
Live tracking of bookings, ad performance, top-performing services, and geo heatmaps
Conversion attribution across Google Ads, Meta Ads, Organic & GBP
Result:
Zero guesswork. Team could track patient pipeline growth in real time.
Made reactive decisions (like boosting emergency ads during flu season) possible.
Aurora Smiles didn’t need a rescue mission. They needed a performance-led growth engine — and we delivered exactly that. With the right blend of search dominance, reputation automation, and smart ads, they’re now the most visible and trusted dental clinic in Chermside.
And this is just the beginning.
Special Offer for First-Time Visitors!
As a first-time visitor, you’re eligible for a free $3,000 audit & strategy session.