Brisbane’s healthcare market is booming — from GPs, dental clinics, and specialists to allied health providers, NDIS services, cosmetic clinics, and hospitals. In this competitive landscape, pay-per-click (PPC) advertising is one of the fastest ways to attract new patients, provided campaigns are AHPRA-compliant, well-targeted, and conversion-focused.
To help healthcare providers find the right partner, we analysed 30+ PPC agencies in Brisbane and shortlisted the top 10 based on:
- Google Ads + Meta Ads expertise for medical providers
- AHPRA-compliant paid campaigns
- Patient acquisition performance & ROI
- Landing page and funnel optimisation
- Call tracking & measurement accuracy
- Transparent reporting
- Local knowledge of Brisbane suburbs and patient behaviour
Here are the Top 10 Healthcare PPC Agencies in Brisbane for 2026.
Quick Comparison Table — Best Healthcare PPC Agencies (Brisbane)
| Rank | Agency | Best For | Key PPC Services | Google Rating |
| 1 | Pracxcel | Best Overall Healthcare PPC | Google Ads, funnels, CRO | 5.0 |
| 2 | HeartBeat Digital Marketing | Healthcare PPC specialists | Google Ads + conversion optimisation | 4.9 |
| 3 | Substrate Media | Dental & allied health PPC | Google Ads + content | 4.8 |
| 4 | BFJ Digital | Experienced healthcare marketing | Google Ads + integrated strategy | 4.8 |
| 5 | Ignite Search | New clinic campaigns + brand awareness | Google Ads, social, PPC strategy | 4.8 |
| 6 | VIS Healthcare Marketing | AHPRA-compliant PPC | Google Ads for clinics | 4.7 |
| 7 | Vividus Marketing | Healthcare PPC & strategy | Google Ads + patient acquisition | 4.7 |
| 8 | Reform Digital | Paid ads + reputation | Google Ads + PPC | 4.6 |
| 9 | SearchMax | Patient-acquisition SEM | PPC + SEO | 4.7 |
| 10 | Desketing | PPC + creative support | Google Ads + content | 4.6 |
Selection Criteria — What Makes a Great Healthcare PPC Agency?
We evaluated each agency based on:
- Healthcare PPC experience (Google Ads + Meta Ads)
- AHPRA-compliant ad copy and strategy
- Ability to generate patient-ready leads
- Conversion-focused landing pages
- Accurate tracking & reporting
- Budget optimisation skills
- Local Brisbane market knowledge
- Client case studies and verified results
Top 10 Healthcare PPC Agencies in Brisbane — Full Reviews
1. Pracxcel
Summary
Pracxcel focuses on patient acquisition, not just clicks. Campaigns are hyper-localised for Brisbane suburbs, tailored to clinics, specialists, and allied health providers. Their unique approach ensures cost-effective leads and measurable ROI.
Key PPC Services
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook/Instagram)
- High-converting landing pages
- Call tracking & lead scoring
- Multi-location PPC campaigns
- AHPRA-compliant ad copy & funnels
- Transparent performance reporting
What They’re Best Known For
✔ Healthcare-only PPC focus
✔ Conversion-driven strategies
✔ Local targeting across Brisbane suburbs
✔ Compliance with AHPRA and medical regulations
✔ Real-time reporting and performance tracking
Considerations
✘ Performance-led PPC service, not designed for ultra-low or experimental budgets
✘ High demand can result in limited onboarding availability at peak times
Best For
Pracxcel is best suited for Brisbane-based healthcare providers operating in competitive, high-intent markets where PPC is a primary patient-acquisition channel. This includes GP clinics, dental practices, medical specialists, cosmetic and dermatology clinics, allied health providers, NDIS services, and multi-location healthcare organisations that require AHPRA-compliant advertising, accurate tracking, and scalable lead generation.
Website: https://pracxcel.com.au/
2. HeartBeat Digital Marketing
Summary
HeartBeat Digital Marketing is a Brisbane PPC specialist for medical practices. Their campaigns focus on Google Ads, conversion optimisation, and ROI-driven patient acquisition.
Key PPC Services
- Keyword research & targeting
- Google Ads setup and management
- Landing page optimisation
- Conversion tracking & reporting
Known For
✔ AHPRA-compliant campaign execution
✔ Conversion optimisation expertise
Considerations
✘ Smaller team limits multi-location scaling
Best For
Specialist clinics, dentists, and allied health providers.
Website: https://heartbeatdigital.com.au/
3. Substrate Media
Summary
Substrate Media manages Google Ads specifically for healthcare providers in Brisbane — from dentists to physiotherapists and counsellors. Case studies show strong CPC reduction and conversion improvements.
Key PPC Services
- Google Ads management
- Conversion optimisation
- Data-driven campaign adjustments
Known For
✔ Localised campaigns tailored to healthcare
✔ Measurable improvement in cost-per-conversion
Considerations
✘ Less suitable for large hospital networks
Best For
Dental, allied health, and boutique healthcare practices.
Website: https://www.substratemedia.com.au/
4. BFJ Digital
Summary
BFJ Digital offers 15+ years of healthcare marketing experience in Brisbane. They integrate PPC with wider digital strategy for clinics, hospitals, and allied health services.
Key PPC Services
- Google Ads + Meta Ads
- Integrated digital campaigns
- Conversion tracking & reporting
Known For
✔ Strong strategic approach
✔ Experience across multiple healthcare verticals
Considerations
✘ Higher cost for smaller clinics
Best For
Clinics and medical groups seeking long-term ROI-focused strategy.
Website: https://bfj.digital/
5. Ignite Search
Summary
Ignite Search specialises in healthcare PPC campaigns for Brisbane clinics. They also run targeted campaigns for new clinic launches, brand awareness, and referral networks.
Key PPC Services
- Google Ads & paid social campaigns
- Conversion optimisation
- Campaign reporting and tracking
Known For
✔ Expertise in new patient acquisition campaigns
Considerations
✘ Broader agency means less exclusive healthcare focus
Best For
Clinics launching new locations or wanting brand awareness plus lead generation.
Website: https://www.ignitesearch.com.au/
6. VIS Healthcare Marketing
Summary
VIS Healthcare Marketing operates in Brisbane with a dedicated healthcare PPC practice. They run AHPRA-compliant campaigns for doctors, dentists, specialists, and allied health.
Key PPC Services
- Google Ads for clinics
- Local PPC targeting
- Landing page optimisation
Known For
✔ Strong compliance-first workflow
✔ Experienced in medical PPC regulations
Considerations
✘ Smaller client capacity per campaign
Best For
Doctors, dental clinics, and allied health clinics.
Website: https://vishealthcaremarketing.com.au/
7. Vividus Marketing
Summary
Vividus Marketing provides strategic PPC campaigns for Brisbane-based medical practices, focusing on Google Ads management that aligns with clinical and patient growth objectives.
Key PPC Services
- Google Ads management
- Patient-acquisition campaigns
- Paid campaign strategy
Known For
✔ Compliance-focused campaign management
Considerations
✘ Not as tailored for boutique clinics
Best For
Clinics seeking scalable PPC campaigns with clinical alignment.
Website: https://vividus.com.au/
8. Reform Digital
Summary
Reform Digital offers paid advertising solutions for healthcare practices in Brisbane. Their “Medical” vertical focuses on increasing patient engagement and enhancing long-term digital presence.
Key PPC Services
- Google Ads management
- Paid campaigns for patient acquisition
- Reputation & digital strategy integration
Known For
✔ Long-term PPC & reputation strategy integration
Considerations
✘ Less niche healthcare focus than some agencies
Best For
Clinics that value strategy + execution.
Website: https://reformdigital.com.au/
9. SearchMax
Summary
SearchMax specialises in SEM / PPC and SEO for healthcare providers. They focus on patient acquisition campaigns for clinics, GPs, and allied health practices in Brisbane.
Key PPC Services
- Google Ads & paid search
- Local PPC for clinics
- Conversion tracking
Known For
✔ Proven patient-acquisition strategies
Considerations
✘ Not purely healthcare-only
Best For
Clinics wanting combined SEM + PPC strategy.
Website: https://www.searchmax.com.au/
10. Desketing (Medical Graphic Designers)
Summary
Desketing goes beyond design — they provide medical digital marketing services in Brisbane, including Google Ads and paid campaigns with creative support.
Key PPC Services
- Google Ads management
- Paid campaigns with content & graphics
- Conversion optimisation
Known For
✔ Integrating creative content into PPC campaigns
Considerations
✘ Less experience with larger multi-location groups
Best For
Clinics looking for creative-led PPC campaigns.
Website: https://www.desketing.com.au/
Best Healthcare PPC Agencies in Brisbane — Category Winners
- Best Overall Healthcare PPC Agency: Pracxcel
- Best for GP Clinics & Medical Centres: Pracxcel
- Best for Dental Clinics: Pracxcel
- Best for Medical Specialists (Dermatology, IVF, Ortho): Pracxcel
- Best for High-Competition Healthcare Niches: Pracxcel
- Best for Multi-Location Healthcare Groups: Pracxcel
- Best for Allied Health & NDIS Growth: Pracxcel
- Best for High-Converting Campaigns: HeartBeat Digital Marketing
- Best for Dental & Allied Health (Mid-Market): Substrate Media
- Best for Strategy + Integration: BFJ Digital
What Healthcare PPC Services Typically Include
- Google Ads for Healthcare — targeting medical treatments, conditions, and symptoms.
- Meta Ads — patient education, appointment generation, and lead forms.
- Landing Page Optimisation — high-converting pages designed for patient bookings.
- Call Tracking & Lead Scoring — track real patient calls and conversions.
- Local PPC Targeting — suburb/postcode-based campaigns in Brisbane.
- PPC Retargeting — reach audiences who have shown interest in your practice.
- AHPRA-Compliant Ad Copywriting — accurate, non-misleading, compliant campaigns.
Healthcare PPC Pricing in Brisbane (2026 Guide)
| Healthcare Business Type | Avg Monthly PPC Budget |
| Solo GP / Small Clinic | $1,500–$3,000/month |
| Dental Clinics | $3,000–$8,000/month |
| Specialists (Derm, IVF, Ortho) | $3,000–$15,000+/month |
| Multi-Location Medical Groups | $8,000–$25,000+/month |
| Hospitals & Large Providers | $15,000–$80,000+/month |
Conclusion
Brisbane clinics looking to maximise patient acquisition need a healthcare-specialised PPC agency that understands compliance, conversion, and the local market. While many agencies deliver value, Pracxcel stands out for its healthcare-only focus, high-conversion campaigns, hyper-local targeting, and measurable results.
For predictable patient growth in Brisbane, Pracxcel’s data-driven, compliant PPC strategies make them one of the strongest options in 2026.
