Melbourne is one of Australia’s most competitive healthcare markets — from GP clinics and medical specialists to physiotherapists, NDIS providers, dental practices, cosmetic clinics, and private hospitals. With demand growing and patient expectations rising, healthcare providers need PPC campaigns that are AHPRA-compliant, data-driven, and built to generate high-quality patient bookings, not just clicks.
To help Melbourne-based practices choose the right partner, we analysed 25+ healthcare PPC agencies in Victoria and shortlisted the top 10 based on:
- Google Ads + Meta Ads healthcare expertise
- AHPRA-compliant ad execution
- Lead quality & conversion efficiency
- Landing page optimisation
- Call tracking & measurement accuracy
- Transparent reporting
- Proven healthcare case studies
- Local knowledge of Melbourne suburbs & patient demand
Here are the Top 10 Healthcare PPC Agencies in Melbourne for 2026.
Quick Comparison Table — Best Healthcare PPC Agencies (Melbourne)
| Rank | Agency | Best For | Key PPC Services | Google Rating |
| 1 | Pracxcel.com.au | Best Overall Healthcare PPC | Google Ads, funnels, CRO | 5.0 |
| 2 | HeartBeat Digital Marketing | Healthcare PPC specialists | Google Ads + tracking | 4.9 |
| 3 | VIS Healthcare Marketing | AHPRA-compliant PPC | Google Ads | 4.8 |
| 4 | SearchMax | Patient acquisition | Google Ads + social ads | 4.8 |
| 5 | CleverClicks Digital | Healthcare PPC + training | PPC + tracking | 4.7 |
| 6 | Ignite Search | Medical paid media | PPC + content | 4.9 |
| 7 | Medical Marketing Co (MedCo) | Medical PPC experts | Google Ads for clinics | 4.8 |
| 8 | 80/20 Digital | Lead-generation PPC | Search Ads | 4.7 |
| 9 | SOUP Agency | Multi-service healthcare PPC | Google + Meta Ads | 4.8 |
| 10 | e Intelligence | AI-powered PPC | PPC + analytics | 4.7 |
Selection Criteria — What Makes a Great Healthcare PPC Agency?
We evaluated each agency based on:
- Healthcare PPC experience (Google Ads + Meta Ads)
- AHPRA and Google medical policy compliance
- Ability to generate patient-ready enquiries
- Conversion-focused landing pages
- Accurate conversion tracking & attribution
- Skill in budget optimisation
- Local Melbourne market expertise
- Verified client reviews and measurable results
Top 10 Healthcare PPC Agencies in Melbourne — Full Reviews
1. Pracxcel
Summary
Pracxcel’s campaigns are engineered for patient acquisition, not vanity clicks. They specialise in Google Ads, landing page optimisation, advanced tracking, and AHPRA-compliant messaging. With healthcare-only expertise, Pracxcel outperforms generalist PPC agencies on conversion rate, lead quality, and cost efficiency.
Key PPC Services
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook/Instagram)
- High-conversion landing pages
- Lead qualification & call tracking
- Local PPC targeting by suburb/postcode
- Multi-location campaign scaling
- AHPRA-compliant advertising frameworks
- Real-time reporting dashboards
What They’re Best Known For
✔ Healthcare-exclusive expertise
✔ High-converting patient funnels
✔ Precise local targeting for Melbourne clinics
✔ Strong performance tracking
✔ Transparent monthly reporting
Considerations
✘ Premium, performance-led PPC service — not suited to ultra-low budgets
✘ Strong demand can result in limited onboarding availability
Best For
Pracxcel is best suited for Melbourne-based healthcare providers operating in competitive, high-intent markets where PPC is a core growth channel. This includes GP clinics, dentists, medical specialists, cosmetic and dermatology clinics, allied health providers, NDIS services, and multi-location healthcare groups that require AHPRA-compliant advertising, precise tracking, and scalable patient-acquisition systems.
Website: https://pracxcel.com.au/
2. HeartBeat Digital Marketing
Summary
HeartBeat Digital Marketing is one of Melbourne’s most specialised healthcare PPC agencies. Their PPC team focuses heavily on Google Ads, landing page optimisation, and conversion tracking to deliver strong patient acquisition results.
Key PPC Services
- Google Search Ads
- Landing page optimisation
- Conversion tracking & analytics
- PPC strategy & management
Known For
✔ AHPRA-compliant ad execution
✔ Strong focus on conversion optimisation
Considerations
✘ Smaller team means limited scale for enterprise clients
Best For
Specialists, dentists, and high-intent healthcare services.
Website: https://heartbeatdigital.com.au/
3. VIS Healthcare Marketing
Summary
VIS Healthcare Marketing is a healthcare-dedicated agency with a Melbourne presence. They understand medical compliance deeply and are experienced in running Google Ads for doctors, specialists, and allied health providers.
Key PPC Services
- Google Ads for healthcare
- Local PPC for clinics
- Healthcare funnel strategies
Known For
✔ Healthcare-only expertise
✔ Strong compliance-first workflow
Considerations
✘ Not ideal for large multi-location hospitals
Best For
Clinics wanting a specialist healthcare PPC partner.
Website: https://vishealthcaremarketing.com.au/
4. SearchMax
Summary
SearchMax specialises in SEM and PPC for GPs, specialists, dental clinics, and allied health. They are strong in patient-acquisition strategies and PPC campaigns targeting Melbourne suburbs.
Key PPC Services
- Google Ads (PPC)
- Paid social
- Healthcare SEO + PPC bundles
Known For
✔ Strong local targeting
✔ Experience in patient funnels
Considerations
✘ Higher costs than some clinics budget for
Best For
Specialty clinics and multi-location practices.
Website: https://www.searchmax.com.au/
5. CleverClicks Digital
Summary
CleverClicks provides PPC management specifically designed for healthcare practices. They also offer optional training for clinics that want to handle part of the PPC internally.
Key PPC Services
- Google Ads for medical providers
- PPC tracking & analytics
- Funnel optimisation
Known For
✔ Blended PPC management + training model
Considerations
✘ Less healthcare-exclusive compared to others
Best For
Clinics wanting PPC support + skill building.
Website: https://cleverclicksdigital.com/au/
6. Ignite Search
Summary
Ignite Search is a full-service digital agency with strong experience in the healthcare vertical. Their PPC team manages campaigns across Google, social media, and display.
Key PPC Services
- Google Ads
- Social ads
- Reporting dashboards
- Healthcare digital strategy
Known For
✔ Clear reporting & budget transparency
Considerations
✘ More generalist compared to healthcare-only agencies
Best For
Clinics needing broader digital marketing support.
Website: https://www.ignitesearch.com.au/
7. Medical Marketing Co (MedCo)
Summary
MedCo is a medical marketing agency specialising in PPC for doctors, dentists, and specialists. Their team uses data-driven campaign structures to maximise patient bookings.
Key PPC Services
- Google Ads
- Local PPC for clinics
- Funnel optimisation
- Medical landing pages
Known For
✔ Strong medical niche positioning
Considerations
✘ Less suited for cosmetic and high-competition niches
Best For
Doctors, dental clinics, and specialist practices.
Website: https://www.medicalmarketingco.com.au/
8. 80/20 Digital
Summary
80/20 Digital is recognised by Semrush as a top healthcare PPC agency in Melbourne. Their lead-generation approach focuses on cost efficiency and ROI.
Key PPC Services
- PPC for service-based businesses
- Google Ads optimisation
- Conversion tracking
Known For
✔ ROI-driven PPC
✔ Data-first approach
Considerations
✘ Not exclusively healthcare
Best For
Clinics on a moderate PPC budget.
Website: https://8020.digital/
9. SOUP Agency
Summary
SOUP Agency is a full-service digital agency with healthcare PPC capabilities. They manage Google and social ads for hospitals, clinics, and medical groups.
Key PPC Services
- Google Ads
- Meta Ads
- PPC + content combos
Known For
✔ Recognised in Semrush healthcare listings
Considerations
✘ Broader focus beyond healthcare
Best For
Medical organisations needing multi-channel PPC.
Website: https://soupagency.com.au/
10. e Intelligence
Summary
e Intelligence is a data-driven PPC agency listed on Semrush for healthcare PPC in Victoria. They leverage AI-powered advertising and analytics to scale healthcare campaigns.
Key PPC Services
- Google Ads
- AI-powered media optimisation
- PPC auditing & tracking
Known For
✔ AI-driven PPC strategies
Considerations
✘ Less niche healthcare knowledge compared to specialists
Best For
Clinics wanting data-heavy PPC strategies.
Website: https://eintelligenceweb.com/
Best Healthcare PPC Agencies in Melbourne — Category Winners
- Best Overall Healthcare PPC Agency: Pracxcel
- Best for GP Clinics & Medical Centres: Pracxcel
- Best for Dental Clinics: Pracxcel
- Best for Medical Specialists (Dermatology, IVF, Ortho): Pracxcel
- Best for High-Competition Healthcare Niches: Pracxcel
- Best for Multi-Location Healthcare Groups: Pracxcel
- Best for Allied Health & NDIS Growth: Pracxcel
- Best for AHPRA-First Compliance Focus: VIS Healthcare Marketing
- Best for Budget-Conscious Clinics: 80/20 Digital
- Best for Brand + PPC Mix: SOUP Agency
What Healthcare PPC Services Typically Include
1. Google Ads for Healthcare
Targeting medical conditions, treatments, and location-based searches.
2. Meta (Facebook/Instagram) Ads
Patient education + appointment generation.
3. Landing Page Optimisation
Pages built to convert visitors into real patient enquiries.
4. Call Tracking & Lead Scoring
Measure real patient calls and lead quality.
5. Local PPC Targeting
Focus on Melbourne suburbs, regions, and postcodes.
6. PPC Retargeting
Warm audience targeting for people who’ve shown interest.
7. AHPRA-Compliant Copywriting
Compliant messaging with no testimonials or misleading claims.
Healthcare PPC Pricing in Melbourne (2026 Guide)
| Healthcare Business Type | Avg Monthly PPC Budget |
| Solo GP / Small Clinic | $1,500–$3,000/month |
| Dental Clinics | $3,000–$8,000/month |
| Specialists (Derm, IVF, Ortho) | $3,000–$15,000+/month |
| Multi-Location Medical Groups | $8,000–$25,000+/month |
| Hospitals & Large Providers | $15,000–$80,000+/month |
Conclusion
Choosing a specialised healthcare PPC agency is crucial for clinics in Melbourne that want to sustainably grow bookings and improve lead quality. While every agency on this list offers strong value, Pracxcel stands out for its healthcare-only focus, high-conversion PPC systems, and deep understanding of AHPRA compliance and patient behaviour.
If your Melbourne clinic wants predictable patient growth backed by smart PPC strategy, Pracxcel’s tailored healthcare advertising framework offers one of the strongest solutions in 2026.
