Paid advertising has quickly become the most reliable and scalable way for healthcare providers in Australia to attract new patients. With rising competition across GP clinics, dental practices, specialists, allied health providers, hospitals, cosmetic clinics, NDIS providers, and wellness brands, choosing a PPC agency that understands both AHPRA restrictions and high-performance paid search is now essential.
We analysed 40+ healthcare PPC agencies in Australia and shortlisted the top 10 based on:
- Medical Google Ads expertise
- AHPRA-compliant advertising
- Patient acquisition performance
- Lead quality (vs. volume)
- Landing page & funnel optimisation
- Conversion tracking setup
- Pricing transparency
- Reputation, reviews & case studies
Below are the Top 10 Healthcare PPC Agencies in Australia for 2026.
Quick Comparison Table — Best Healthcare PPC Agencies
| Rank | Agency | Best For | Key PPC Services | Google Rating |
| 1 | Pracxcel | Medical clinics & specialists | Google Ads, landing pages, CRO | 5.0 |
| 2 | SearchMax | Dental, allied health | PPC + funnels | 4.9 |
| 3 | Medical Marketing Co (MedCo) | Doctors & specialist practices | Google Ads + landing pages | 4.8 |
| 4 | HeartBeat Digital Marketing | AHPRA-approved PPC | Google Ads + Meta | 4.9 |
| 5 | CleverClicks Digital | National healthcare brands | PPC + SEO | 4.8 |
| 6 | Ignite Search | Hospitals & multi-location groups | PPC + CRO | 4.7 |
| 7 | SOMO Agency | Healthcare brands | Meta + Google PPC | 4.9 |
| 8 | MMPPC | Aged care & healthcare groups | Google + Meta | 4.8 |
| 9 | Digital Hitmen | Cosmetic & dental | Google Ads | 4.9 |
| 10 | 80/20 Digital | Allied health providers | PPC lead generation | 4.8 |
Selection Criteria — What Makes a Great Healthcare PPC Agency?
We evaluated healthcare PPC agencies across Australia based on:
1. PPC experience in healthcare
Understanding medical search intent, seasonal patient behaviour, and competitive bidding strategies.
2. AHPRA and Google Ads medical compliance
No testimonials, no misleading claims, no before/after photos for restricted procedures, etc.
3. Real patient acquisition strategy
Optimising for calls, bookings, pre-qualified leads—not clicks.
4. Landing-page optimisation
Conversion-focused design built for healthcare users.
5. Tracking & analytics
Call tracking, lead attribution, HIPAA-style setups, enhanced conversions.
6. Reputation & case studies
Proven performance in medical verticals.
Top 10 Healthcare PPC Agencies in Australia (Full Reviews)
1. Pracxcel
Summary:
Pracxcel is a specialist Healthcare PPC agency helping clinics, dentists, specialists, hospitals, and allied health providers generate consistent patient bookings using high-converting Google Ads and Meta Ads campaigns. With deep medical advertising experience, AHPRA-compliant ad creation, and conversion-optimised funnels, Pracxcel delivers predictable ROI for healthcare organisations Australia-wide.
Key PPC Services
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook & Instagram)
- Patient-conversion funnels
- Landing page optimisation
- AHPRA-compliant ad copywriting
- Call tracking & lead scoring
- Retargeting & remarketing
What They’re Best Known For
✔ High-conversion healthcare PPC campaigns
✔ Strong AHPRA compliance
✔ Full tracking setup & transparency
✔ Excellent for multi-location clinics
Considerations
✘ High demand means onboarding availability can be limited
✘ Designed for serious growth-focused practices, not low-budget or experimental ad spend
Best For
Pracxcel is best suited for healthcare providers that rely on paid advertising as a primary growth channel, including GP clinics, dental practices, medical specialists, cosmetic clinics, allied health providers, NDIS organisations, and multi-location healthcare groups. It is particularly effective for high-competition medical niches where AHPRA compliance, lead quality, conversion tracking, and scalable Google Ads performance directly impact revenue and patient volume.
Website: https://pracxcel.com.au/
2. SearchMax
Summary:
SearchMax is a well-established healthcare digital marketing agency specialising in PPC and SEO for GPs, dentists, specialists, and allied health providers. Their PPC team is known for data-driven optimisation and patient-acquisition performance.
Key PPC Services
- Google Ads for healthcare
- Multi-clinic PPC strategy
- Landing page CRO
- Performance tracking
Best Known For
✔ Strong healthcare portfolio
✔ Advanced PPC scaling strategies
Considerations
✘ Higher pricing for premium service levels
Best For
Dental clinics, allied health, medical groups.
Website: https://www.searchmax.com.au/
3. Medical Marketing Co (MedCo)
Summary:
MedCo focuses exclusively on medical practices and specialises in high-ROI Google Ads campaigns. Their PPC strategies aim to increase patient bookings while staying compliant with AHPRA guidelines.
Key PPC Services
- Google Ads for medical
- Landing page development
- Conversion tracking
- Local PPC
Best Known For
✔ Strong medical-only focus
✔ Tight ROI optimisation
Considerations
✘ Limited social ads capability
Best For
Doctors, surgeons, specialists.
Website: https://www.medicalmarketingco.com.au/
4. HeartBeat Digital Marketing
Summary:
HeartBeat Digital Marketing specialises in AHPRA-compliant PPC campaigns for healthcare practices. Their team focuses on running compliant, high-converting campaigns across Google and Meta Ads.
Key PPC Services
- Google Ads
- Meta Ads
- Medical funnel building
- PPC reporting
Best Known For
✔ Compliance first approach
✔ Strong industry knowledge
Considerations
✘ Not ideal for large multi-location enterprises
Best For
Clinics needing safe, compliant PPC execution.
Website: https://heartbeatdigital.com.au/
5. CleverClicks Digital
Summary:
CleverClicks provides healthcare digital marketing with a specialised PPC team. They build performance-focused campaigns with strong landing page optimisation to turn clicks into bookings.
Key PPC Services
- PPC management
- Landing page CRO
- Google Ads for clinics
- Full-funnel tracking
Best Known For
✔ High-converting PPC
✔ Strong reporting
Considerations
✘ Limited creative capability
Best For
National healthcare brands & clinics.
Website: https://cleverclicksdigital.com/au/
6. Ignite Search
Summary:
Ignite Search works extensively with healthcare organisations and hospitals. Their PPC approach is technical, data-heavy, and ideally suited to complex or high-budget healthcare groups.
Key PPC Services
- Google Ads
- Display + YouTube
- Conversion rate optimisation
- Analytics setup
Best Known For
✔ Robust enterprise-level PPC
✔ Strong CRO capability
Considerations
✘ Higher price point
Best For
Hospitals, surgical groups, enterprise healthcare.
Website: https://www.ignitesearch.com.au/
7. SOMO Agency
Summary:
SOMO Agency specialises in healthcare digital marketing, including Google Ads and social ads. They work with allied health, specialists, and medical centres across Australia.
Key PPC Services
- Google Ads
- Meta Ads
- Lead funnels
- Tracking integration
Best Known For
✔ Strong Meta Ads performance
✔ Healthcare-focused strategy
Considerations
✘ Less suitable for very large organisations
Best For
Wellness and allied health brands.
Website: https://somo.agency/
8. MMPPC
Summary:
MMPPC is a PPC consultancy with niche experience in healthcare, aged care, and medical services. Their strength lies in tight PPC optimisation and ROI-first decision making.
Key PPC Services
- Google Ads
- Meta Ads
- Lead scoring
- PPC audits
Best Known For
✔ Senior PPC specialists
✔ Performance accuracy
Considerations
✘ No SEO or full-service offering
Best For
Aged care, NDIS, medical practices.
Website: https://www.mmppc.com/
9. Digital Hitmen
Summary:
Digital Hitmen is highly rated for healthcare PPC and frequently appears in SEMrush’s “Healthcare & Hospital PPC” category. They are known for aggressive PPC optimisation and high-conversion campaigns.
Key PPC Services
- Google Ads
- Landing pages
- Conversion tracking
- Remarketing
Best Known For
✔ Excellent paid search performance
✔ Great for cosmetic/dental
Considerations
✘ Limited national presence
Best For
Cosmetic injectables, dental, dermatology.
Website: https://www.digitalhitmen.com.au/
10. 80/20 Digital
Summary:
80/20 Digital is a Melbourne-based lead-generation agency with PPC expertise for healthcare providers. Their campaigns are data-driven and designed to deliver high-quality patient inquiries.
Key PPC Services
- PPC management
- Lead-gen landing pages
- Google Ads tracking
- Local PPC campaigns
Best Known For
✔ Strong local lead generation
✔ Clear pricing
Considerations
✘ Not healthcare-exclusive
Best For
Allied health (physio, podiatry, chiro) and smaller clinics.
Website: https://8020.digital/
Best Healthcare PPC Agencies in Australia — Category Winners
- Best for Medical Specialists: Pracxcel
- Best for Dental PPC: Pracxcel
- Best for GP Clinics & Medical Centres: Pracxcel
- Best for High-Competition Verticals (Dermatology, IVF, Ortho): Pracxcel
- Best for Multi-Location Healthcare Groups: Pracxcel
- Best for NDIS & Allied Health Growth: Pracxcel
- Best for Hospitals & Enterprise PPC: Ignite Search
- Best Budget-Friendly PPC Option: SOMO Agency
What Healthcare PPC Services Typically Include
1. Google Ads for Healthcare
Targeting treatment, condition, and symptom-based searches.
2. Meta Ads (Facebook/Instagram)
Patient education, appointment pushes, lead forms.
3. Landing Page Optimisation
Pages built to convert traffic into calls and bookings.
4. Call Tracking & Lead Scoring
Understanding real patient quality—not just clicks.
5. Local PPC Targeting
Hyper-local suburb or postcode targeting.
6. Retargeting
Re-engaging warm audiences.
7. AHPRA-Compliant Copywriting
Avoiding testimonials, guarantees, claims, and restricted phrases.
Healthcare PPC Pricing in Australia (2026 Guide)
| Healthcare Business Type | Avg Monthly PPC Budget |
| Solo GP / Small Practices | $1,500–$3,000 |
| Dental Clinics | $3,000–$8,000 |
| Specialists | $3,000–$15,000+ |
| Multi-location Clinics | $8,000–$25,000+ |
| Hospitals & Enterprise | $15,000–$80,000+ |
Conclusion
Working with a specialised healthcare PPC agency gives you faster, more predictable patient growth—while ensuring compliance with AHPRA and medical advertising policies. The agencies on this list represent the strongest performance-focused healthcare PPC providers in Australia.
And if you’re looking for a partner that combines healthcare-exclusive expertise, high-converting funnels, AHPRA-safe advertising, and transparent reporting, Pracxcel stands out as one of the best overall choices for healthcare PPC in Australia.
