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Blog

Healthcare Marketing Insights & Strategies

4 Content Pillars Every Podiatry Clinic Website Needs to Build Authority

Google Ads for Dermatologists: Building a TGA-Compliant Strategy by Selling the Consultation

The 48/24 Rule: Using Automated Appointment Reminders to Reduce Clinic No-Shows

Competing with Super-Clinics: A General Practitioner’s Guide to Winning on Trust and Continuity

The 2025 Playbook: The Complete Guide to Marketing for Australian Cardiologists

Understanding the ‘Digital Patient’: How to Meet Modern Healthcare Expectations

Google Search Ads for Psychologists: A Compliant Guide to Attracting High-Intent Clients

How to Use LinkedIn Ads to Build Your Referrer Network (General Practitioners & Physiotherapists)

AHPRA’s Testimonial Ban: A Deep Dive for Obstetricians & Gynaecologists on Navigating Reviews, ‘Thank You’ Cards & Patient Stories

Finding Your Niche: How Chiropractor Clinic Positioning Attracts Your Ideal Patient

How Psychologists Can Ethically Use AI to Brainstorm Blog Topics and Draft Content

A Podiatrist’s Guide to Running Profitable Google Search Ads (AHPRA-Compliant)