Why Google Ads Matter for Podiatrists in 2025
If you’re running a podiatry clinic, it’s getting harder to stand out. More clinics are online, and patients now search on Google before they call. That’s where Google Ads comes in. It puts you at the top of search results, above the organic listings and your competitors.
In 2025, people expect fast answers. If someone’s dealing with heel pain, bunions, or ingrown toenails, they won’t scroll far. A well-run Google Ads campaign can send the right patients directly to your booking page. But if you’re not careful, it’s easy to spend money without seeing results.
Most Common Ad Mistakes Podiatry Clinics Make
Even good clinics waste money on ads. These are the mistakes we see often:
- Targeting too broadly: If your ad reaches people outside your service area, you’ll pay for clicks that never convert.
- Using generic keywords: Broad terms like “foot pain” might get clicks, but they attract the wrong audience.
- Sending traffic to your homepage: If someone clicks on “heel pain treatment,” don’t send them to your homepage. Send them to a heel pain page.
- Ignoring mobile experience: If your site is slow or hard to use on a phone, people won’t book.
Each of these mistakes chips away at your budget and hurts your lead quality.
Setting Up a High-Converting Landing Page
Your landing page is where people decide if you’re the right podiatrist. Make it clear, easy, and helpful. Here’s what works best:
- A clear headline about the specific service (e.g. “Heel Pain Treatment in Melbourne”)
- A short paragraph on what you offer and why patients choose you
- Online booking or a click-to-call button
- Trust signals like reviews, accreditations, or photos of your clinic
Don’t overload the page. Stick to one message per ad. If the ad is about ingrown toenail treatment, don’t list every service on the landing page.
Choosing the Right Keywords for Foot & Ankle Services
You don’t need hundreds of keywords. You just need the right ones. Focus on keywords that reflect local intent and specific treatments:
- “podiatrist near me”
- “heel pain treatment Sydney”
- “podiatrist for plantar fasciitis Brisbane”
- “foot specialist bulk bill Melbourne”
You can use long-tail keywords to cut costs and reach ready-to-book patients. Also, exclude keywords like “courses,” “jobs,” and “free” to filter out non-patients.
Getting the Most Out of Your Budget
Start with a realistic monthly budget and track your return. You don’t need to spend thousands to get results. Here’s how to make your spend work harder:
- Use ad extensions like callouts and structured snippets to show more value
- Schedule your ads during clinic hours or when you can answer calls
- Pause poor-performing keywords and boost high-performing ones
- Run A/B tests on ad copy and landing pages
Even a small spend can bring a steady flow of new patients if everything’s set up right.
Tracking Leads and Phone Calls Properly
If you’re not tracking calls and form fills, you can’t improve your ads. Make sure you:
- Use conversion tracking in Google Ads
- Link Google Ads with Google Analytics
- Set up call tracking for both mobile clicks and calls from your website
- Track booking confirmations or thank-you page visits
This tells you what’s working and what to change. It also keeps you from wasting money on ads that don’t bring in new patients.
Adjusting Your Campaign Based on Seasonality
Podiatry demand shifts during the year. For example, fungal infections rise in summer, while orthotic-related visits increase during the school season. Watch for these trends:
- March-April: Kids’ foot checks before school sports
- July-August: Winter skin and circulation concerns
- November-December: Summer footwear-related pain
Adjust your ad copy, landing pages, and budget based on these periods. This keeps your ads relevant and your bookings consistent.
Compliance and AHPRA Advertising Guidelines
Advertising in healthcare has rules, and podiatry is no exception. You must follow AHPRA guidelines, or you risk fines and ad disapproval. Key points include:
- No misleading claims or guarantees
- No testimonials published by the clinic (but Google Reviews are fine if unedited)
- No before-and-after photos unless you have permission and disclaimers
- Clearly state any limitations on offers (e.g. “initial consult only”)
Review your ad copy and landing pages regularly to stay compliant.
Why Working with Healthcare Marketing Experts Helps
Running ads for podiatrists needs more than just a good keyword list. You need to understand your ideal patient, follow compliance rules, and know how to convert clicks into bookings. That’s where working with a healthcare marketing agency like Pracxcel makes a difference.
You get help from a team that already knows what works for podiatry clinics across Australia. We test, measure, and refine your campaigns so you can focus on treating patients.
