If you run a dermatology clinic, SEO helps more locals find your acne, skin check, and cosmetic treatment services online. Instead of relying only on referrals or paid ads, you can attract people actively searching for skin health help in your area. With the right local search strategy, you don’t just show up—you stand out.
This guide walks you through how to build SEO around your most-searched services and improve your visibility where it matters.
Why Local SEO Matters for Dermatologists
People usually search for dermatologists close to home. Whether it’s acne, mole checks, or cosmetic injectables, location plays a big part in their decision. That’s where local SEO comes in.
With local SEO, your clinic appears when someone types “acne treatment near me” or “skin clinic [suburb name]” into Google. You reach people with high intent, and you build trust before they even click through.
High-Intent Services People Search For
When locals look for a dermatologist, they’re usually not browsing. They have a concern and want a solution soon. These are the top categories people are searching for:
1. Acne Treatment
Acne is one of the most common reasons people see a dermatologist. Your site should cover different types of acne, treatment options, and expected outcomes. Add pages or blog posts that include location terms like “acne treatment in [city/suburb]” so Google connects your clinic with local searchers.
2. Skin Checks and Mole Mapping
Skin cancer prevention is top of mind in Australia. Many people search for “skin checks near me” or “mole mapping clinic [suburb].” These terms show clear intent. Make sure your service page explains what the check includes, how often it’s recommended, and how early detection helps.
3. Cosmetic Dermatology
Cosmetic services like injectables, pigmentation treatment, laser therapy, and anti-ageing skincare get lots of search traffic. People want to see real results and read about what each treatment does. Include before-and-after photos, expected results, and local keywords like “cosmetic dermatologist [city].”
On-Page SEO: What to Optimise on Your Website
Start by making sure each key service has its own page. Don’t group acne, mole checks, and cosmetic services all together. Google prefers clear topic focus.
On each page:
- Use the service name in your page title and H1 heading
- Add suburb/city mentions naturally in the first 100 words
- Include FAQs based on what patients usually ask
- Use internal links between related services (like linking acne treatment to scar management)
- Add schema markup for local business and medical services
Building Topical Authority With Blog Content
Google rewards clinics that show subject expertise. Blogging helps you build topical authority by covering related topics around acne, skin checks, and cosmetic dermatology.
You can write posts like:
- “Best acne treatments for teens in [city name]”
- “How to prepare for your annual skin check”
- “Chemical peels vs laser resurfacing: What’s better for pigmentation?”
Keep each blog focused on one idea. Use headings, lists, and plain language. Add internal links to your main service pages.
Local Citations and Google Business Profile Optimisation
Consistency across the internet is key. Your clinic’s name, address, and phone number (NAP) should match exactly on your website, Google Business Profile, and directories like HealthShare, HotDoc, and Whitecoat.
Optimise your Google Business Profile by:
- Choosing the right primary category (e.g. Dermatologist or Skin Care Clinic)
- Adding a keyword-rich description
- Uploading regular photos of the clinic and your team
- Using posts to promote services like “Book your skin check” or “Now offering acne consults”
Encourage happy patients to leave reviews. Mention services in your review responses where it makes sense.
Reviews, Trust Signals, and E-A-T
Google wants to send people to trustworthy health providers. You can show this by:
- Adding doctor bios with qualifications and special interests
- Showing patient reviews directly on your website
- Linking to recognised organisations like ACD or RACGP
- Including your clinic hours, contact details, and privacy policy
E-A-T stands for Expertise, Authoritativeness, and Trust. These signals are especially important for healthcare SEO.
Using Service Pages to Target Long-Tail Keywords
Patients search for specific services, not just “dermatologist near me.” Long-tail keywords like “adult acne treatment [city]” or “skin cancer mole check [suburb]” help you attract people ready to book.
Each service page should focus on a single topic. Avoid using the same keyword across multiple pages, or Google might get confused. Instead, map each keyword to the right service and use related terms naturally.
Tracking Your SEO Results and Patient Enquiries
Use tools like Google Analytics and Search Console to track visits, clicks, and search queries. Pay attention to:
- How many people visit your acne, skin check, or cosmetic pages
- Which suburbs or cities most visitors come from
- How many people click your phone number or contact form
You can also set up call tracking to see which pages lead to phone enquiries.
How Pracxcel Helps Dermatologists Get Found Online
At Pracxcel, we help Australian dermatology clinics rank higher for local searches. Whether you want more acne consults, better visibility for skin cancer checks, or increased cosmetic bookings, we can help you get there with smart local SEO.
We write service pages, blog content, and optimised Google Business Profiles that actually drive patient enquiries. We also track what’s working and keep your content fresh.
