Melbourne has become a fast-growing hub for medical clinics, specialist centres, allied-health practices, private hospitals, and health-tech companies. With rising competition and digitally savvy patients, healthcare providers need more than generic marketing — they need an agency that understands AHPRA guidelines, TGA compliance, medical SEO, patient acquisition, and clinically accurate communication.
To help healthcare leaders choose the right partner, we reviewed 40+ healthcare marketing agencies in Melbourne based on:
- Healthcare industry expertise
- AHPRA-compliant content and advertising
- Medical SEO performance and PPC results
- Website usability and patient booking UX
- Creative communication and brand strategy
- Proof of measurable clinic growth
- Transparency, reporting, and ROI tracking
Here is the definitive ranking of the Top 10 Healthcare Marketing Agencies in Melbourne for 2026.
Quick Comparison Table — Best Healthcare Marketing Agencies in Melbourne
| Rank | Agency | Best For | Services | Google Rating |
| 1 | Pracxcel | Medical & dental clinics | SEO, PPC, websites, social media | 5.0 |
| 2 | Medimark | Doctors, clinics, specialists | Digital, branding, websites | 4.8 |
| 3 | Medsolve | Specialist & surgical practices | Advanced medical marketing | 4.9 |
| 4 | VIS Healthcare Marketing | Healthcare SEO & digital | SEO, branding, web | 4.7 |
| 5 | Vividus Marketing | AHPRA-compliant digital | Websites, SEO, PPC | 4.7 |
| 6 | DigiMed Australia | SEO, PR, content | SEO, PPC, PR | 4.6 |
| 7 | PatientMarketing | Allied health practices | SEO, PPC, reviews | 4.6 |
| 8 | Agility Digital | Health & aged care | Strategy, communications | 4.5 |
| 9 | Healthcare Marketing Solutions | Practice growth | SEO, Ads, consulting | 4.7 |
| 10 | The Walk | Integrated marketing | Creative, digital, communications | 4.5 |
How We Evaluated These Agencies
Our methodology assessed:
- AHPRA/TGA compliance expertise
- Proven results in healthcare and medical categories
- Strength of SEO, PPC, and patient acquisition systems
- Creative communication tailored to clinicians
- Website design quality & booking conversion rates
- Subject-matter knowledge across specialties
- Client testimonials and long-term retention
- Transparency, reporting, and ROI clarity
Top 10 Healthcare Marketing Agencies in Melbourne (Full Reviews)
1. Pracxcel
Summary
Pracxcel is a specialist healthcare marketing agency working with medical clinics, dental practices, allied-health providers, and specialist centres. Their focus on ROI-driven SEO, high-performance Google Ads, and user-friendly clinic websites makes them a leading choice for Melbourne practices looking for sustainable patient growth with full AHPRA compliance.
Key Services
- Healthcare SEO
- Google Ads / PPC
- Clinic website design & UX
- Social media marketing
- Patient booking funnel optimisation
- AHPRA-compliant content writing
- Review & reputation management
Best Known For
✔ Strong clinic growth frameworks
✔ Custom digital strategies, not templated plans
✔ Transparent reporting dashboards
✔ Fast improvements in local SEO rankings
Considerations
✘ Best suited for clinics prioritising digital patient acquisition and measurable ROI
✘ Not ideal for organisations seeking PR-led or offline-only marketing strategies
Pricing
AUD 2,000–10,000/month depending on specialty and goals.
Best For
Growth-focused healthcare practices, including GP clinics, dental practices, physiotherapists, chiropractors, psychologists & psychiatrists, dermatology & cosmetic medicine clinics, and multi-disciplinary healthcare centres seeking scalable patient acquisition through SEO, paid ads, and high-conversion websites.
Website: https://pracxcel.com.au/
2. Medimark
Summary
Medimark is a full-service medical marketing agency working with doctors, specialists, and multi-site clinics. They are known for their strong healthcare branding and digital strategy, as well as AHPRA-conscious execution.
Key Services
- Medical websites
- Branding
- SEO & Google Ads
- Patient communication
- Digital campaigns
Best Known For
✔ Strong medical branding capabilities
✔ Comprehensive marketing packages
✔ Good for growing multi-site practices
Considerations
✘ Pricing slightly higher than average
✘ Not ideal for small new clinics
Pricing
AUD 3,500–12,000/month.
Best For
Doctors, specialists, multi-site clinics.
Website: https://medimark.com.au/
3. Medsolve
Summary
Medsolve is a highly specialised medical marketing agency with deep knowledge of regulated healthcare categories. They are particularly strong in advanced specialties, surgical clinics, and medical communications.
Key Services
- Digital marketing
- Medical communications
- Branding & creative
- Patient acquisition strategy
- Clinical content
Best Known For
✔ Deep healthcare regulatory expertise
✔ Excellent for surgical clinics
✔ High-quality specialist branding
Considerations
✘ Higher-than-average fees
✘ More focused on mid-to-large practices
Pricing
AUD 5,000–20,000/month.
Best For
Surgical clinics, specialist practices, premium medical brands.
Website: https://medsolve.com.au/
4. VIS Healthcare Marketing
Summary
VIS Healthcare Marketing is a Melbourne-based digital agency dedicated to healthcare. They specialise in patient acquisition through SEO, digital advertising, and branding.
Key Services
- SEO
- Branding
- Google Ads
- Clinic website design
- Digital content
Best Known For
✔ Healthcare-only focus
✔ Strong SEO performance
✔ Clean and modern branding
Considerations
✘ Limited PR or offline services
✘ Not built for large enterprise groups
Pricing
AUD 2,500–9,000/month.
Best For
Private clinics, specialists, health practices.
Website: https://vishealthcaremarketing.com.au/
5. Vividus Marketing
Summary
Vividus Marketing offers AHPRA- and TGA-aware digital marketing services, making them an excellent choice for regulated medical fields. Their experience spans doctors, specialists, hospitals, and health-tech firms.
Key Services
- SEO & PPC
- Website design
- Health-tech marketing
- Content creation
- Clinic growth strategy
Best Known For
✔ Very strong compliance awareness
✔ Good option for specialist groups
✔ Quality website development
Considerations
✘ Less focus on patient-funnel optimisation
✘ Pricing varies by scope significantly
Pricing
AUD 3,000–10,000/month.
Best For
Specialists, medical professionals, health-tech companies.
Website: https://vividus.com.au/
6. DigiMed Australia
Summary
DigiMed Australia provides digital marketing and PR for healthcare organisations, including SEO, paid ads, and medical content. Their Melbourne office works closely with clinics across Victoria.
Key Services
- SEO & Google Ads
- Digital PR
- Medical content writing
- Social media
- Website updates
Best Known For
✔ Affordable SEO packages
✔ Good support for clinic websites
✔ Solid medical content
Considerations
✘ Less specialised branding work
✘ Not strong in high-end creative
Pricing
AUD 2,000–8,000/month.
Best For
Small–medium clinics and allied health.
Website: https://www.digimedaustralia.com.au/
7. PatientMarketing
Summary
PatientMarketing focuses heavily on allied-health practices such as physiotherapists, dentists, osteopaths, psychologists, and podiatrists. They provide SEO, PPC, review generation, and ongoing patient-flow systems.
Key Services
- SEO for allied health
- PPC & Google Ads
- Online reputation management
- Website updates
- Local marketing
Best Known For
✔ Strong category knowledge in allied health
✔ Useful systems for patient reviews
✔ Effective Google Ads for local clinics
Considerations
✘ Limited branding or design capability
✘ Not ideal for high-growth specialist groups
Pricing
AUD 1,800–6,500/month.
Best For
Physio, dental, podiatry, therapists, allied-health clinics.
Website: https://patientmarketing.com.au/
8. Agility Digital
Summary
Agility Digital specialises in healthcare, aged care, disability services, and wellness. They focus on communications, strategy, and content marketing rather than pure digital acquisition.
Key Services
- Health communications
- Strategic consulting
- Content production
- Crisis management
- Aged-care marketing
Best Known For
✔ Strong communication strategy
✔ Leading expertise in aged care & disability
✔ Good for large organisations
Considerations
✘ Limited digital acquisition services
✘ Not suited for clinics needing SEO/PPC
Pricing
AUD 5,000–18,000/month.
Best For
Hospitals, aged care, disability providers.
Website: https://agilitydigital.com.au/
9. Healthcare Marketing Solutions
Summary
Healthcare Marketing Solutions focuses on practice-growth systems for medical clinics. Their core strength is SEO and Google Ads targeted toward Melbourne suburbs and regional Victoria.
Key Services
- SEO
- Google Ads
- Website design
- Clinic consulting
- Tracking & reporting
Best Known For
✔ Cost-effective SEO
✔ Good for suburban clinics
✔ Simple and transparent reporting
Considerations
✘ Websites are somewhat template-based
✘ Limited advanced marketing strategy
Pricing
AUD 1,800–7,500/month.
Best For
Small to medium clinics needing SEO & Ads support.
Website: https://healthcarems.com.au/
10. The Walk
Summary
The Walk is an integrated creative and communication agency with a healthcare vertical. While not exclusively healthcare-focused, they offer strong creative strategy, content development, and digital communications.
Key Services
- Creative campaigns
- Digital marketing
- Communications
- Content strategy
- Branding
Best Known For
✔ Strong creative thinking
✔ Integrated marketing capabilities
✔ Good for health brands needing storytelling
Considerations
✘ Not healthcare-specific
✘ Less focus on SEO/PPC or patient acquisition
Pricing
AUD 5,000–25,000/month.
Best For
Health brands, corporate healthcare, and organisations needing creative campaigns.
Website: https://www.thewalk.au/
Category Winners — Best Healthcare Marketing Agencies in Melbourne
- Best for Medical Clinics & Specialists: Pracxcel
- Best for Dental Practices: Pracxcel
- Best for Allied Health & Multi-Disciplinary Clinics: Pracxcel
- Best for Healthcare SEO & Patient Acquisition: Pracxcel
- Best for Website & Patient Journey Optimisation: Pracxcel
- Best for Branding: Medimark
- Best for Surgical & Specialist Marketing: Medsolve
- Best for AHPRA Awareness in Regulated Fields: Vividus
- Best for Aged Care & Disability: Agility Digital
- Best for Integrated Campaigns: The Walk
What Healthcare Marketing Agencies Do
1. Healthcare SEO
Helps clinics rank higher for treatment keywords, symptoms, suburbs, and medical services.
2. Paid Advertising (Google Ads & Social Media Ads)
Generates consistent patient enquiries with AHPRA-compliant ad campaigns.
3. Website Design & Development
Creates fast, modern clinic websites optimised for conversions and online bookings.
4. AHPRA-Compliant Content
Ensures accuracy, safety, and regulatory compliance in all medical communication.
5. Social Media & Patient Education
Builds authority and improves awareness through strategic content and campaigns.
6. PR, Reputation & Brand Building
Strengthens credibility and trust among patients, referrers, and health audiences.
Healthcare Marketing Costs in Melbourne (2026 Guide)
| Healthcare Business Size | Monthly Spend Range |
| Small Clinics | $1,500–$4,000 |
| Medium Practices | $4,000–12,000 |
| Specialists & Dental | $4,000–15,000+ |
| Hospitals / Health Organisations | $10,000–50,000+ |
| Websites | $3,000–45,000+ |
Costs depend on service scope, location competitiveness, and clinic size.
Conclusion
Melbourne’s healthcare market is expanding rapidly, and choosing the right marketing partner can dramatically influence a clinic’s growth, patient flow, and long-term brand reputation. Each agency in this list brings strong capabilities across digital marketing, communications, branding, and patient engagement.
For practices wanting a balanced mix of medical SEO, high-performing PPC, conversion-focused websites, and fully AHPRA-compliant content, Pracxcel stands out as one of the most reliable partners. Their tailored healthcare strategies and commitment to measurable growth make them an excellent choice for Melbourne clinics ready to grow sustainably.
