Sydney remains one of Australia’s most competitive healthcare markets — from GP clinics and specialists to cosmetic clinics, dental practices, allied health providers, NDIS services, and hospitals. With rising patient-acquisition costs and stricter AHPRA advertising rules, clinics need PPC campaigns that are compliant, data-driven, and engineered for quality patient leads, not just clicks.
To help practices choose the right partner, we analysed 30+ healthcare PPC agencies in Sydney and shortlisted the top 10 based on:
- Healthcare PPC expertise (Google Ads, Meta Ads, YouTube)
- AHPRA-compliant ad execution
- Lead quality & conversion efficiency
- Landing page and funnel optimisation
- Conversion tracking accuracy
- Transparent reporting
- Real results and client reputation
Here are the Top 10 Healthcare PPC Agencies in Sydney for 2026.
Quick Comparison Table — Best Healthcare PPC Agencies
| Rank | Agency | Best For | Key PPC Services | Google Rating |
| 1 | Pracxcel | Best Overall Healthcare PPC | Google Ads, Funnels, CRO | 5.0 |
| 2 | SearchMax | Multi-specialty medical groups | Google Ads + medical SEO | 4.8 |
| 3 | Medical Marketing Specialists | Sydney medical practices | Google Ads + lead gen | 4.9 |
| 4 | CleverClicks Digital | Clinics wanting PPC training + management | PPC + tracking | 4.7 |
| 5 | Ignite Search | Healthcare paid media | Google Ads + reporting | 4.9 |
| 6 | VIS Healthcare Marketing | Health-only PPC | Google Ads | 4.8 |
| 7 | SOMO Agency | Healthcare brands | Google + social PPC | 4.8 |
| 8 | MMPPC | Performance PPC consultancy | Google + Meta | 4.9 |
| 9 | Dux Digital | Google Ads for clinics | PPC + content | 4.7 |
| 10 | AEK Media | Funnels + paid media | Google Ads | 4.8 |
Selection Criteria — What Makes a Great Healthcare PPC Agency?
We scored each agency based on:
- Proven experience running healthcare PPC campaigns
- AHPRA & Google medical policy compliance
- Ability to produce patient-ready leads, not generic enquiries
- Landing page & funnel optimisation skills
- Expertise in call tracking & lead quality measurement
- Transparent, data-led reporting
- Real healthcare case studies
- Client sentiment & long-term results
Top 10 Healthcare PPC Agencies in Sydney — Full Reviews
1. Pracxcel
Summary
Pracxcel specialises in high-converting Google Ads, Meta Ads, and healthcare funnels. They work with GPs, specialists, dentists, cosmetic clinics, allied health providers, and multi-location practices. Their strength lies in patient acquisition, conversion-first landing pages, and precise tracking frameworks tailored for healthcare.
Key PPC Services
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook + Instagram)
- Conversion-focused landing pages
- Lead qualification & call-tracking systems
- Local PPC for clinics (hyper-local targeting)
- AHPRA-compliant ad copywriting
- Multi-location healthcare PPC scaling
- Advanced reporting dashboards
What They’re Best Known For
✔ High-converting patient-acquisition funnels
✔ Deep healthcare industry expertise
✔ Exceptional tracking accuracy
✔ Strong AHPRA-compliant PPC frameworks
✔ Transparent reporting & ROI
Considerations
✘ Premium, performance-driven service — not suited to clinics seeking the lowest-cost PPC option
✘ Strong demand can limit onboarding availability at peak periods
Best For
Pracxcel is best suited for healthcare providers in Sydney operating in competitive, high-intent markets where PPC directly impacts patient volume and revenue. This includes GP clinics, dental practices, medical specialists, cosmetic and dermatology clinics, allied health providers, NDIS services, and multi-location healthcare organisations that require AHPRA-compliant advertising, precise tracking, and scalable patient-acquisition systems.
Website: https://pracxcel.com.au/
2. SearchMax
Summary
SearchMax is a healthcare-focused digital marketing agency managing PPC for GPs, dentists, allied health clinics, and medical groups. Their team has strong experience in AHPRA-compliant campaigns and full-funnel healthcare growth.
Key PPC Services
- Google Ads for medical practices
- Healthcare funnels
- PPC + SEO packages
- Patient lead generation
Known For
✔ Deep medical marketing experience
✔ Strong patient acquisition systems
Considerations
✘ More expensive than most clinics prefer
Best For
Multi-location medical groups and dental chains.
Website: https://www.searchmax.com.au/
3. Medical Marketing Specialists
Summary
A Sydney-based healthcare agency focused on PPC for doctors, dentists, and specialists. They emphasise quality patient leads instead of vanity metrics.
Key PPC Services
- Google Search Ads
- Local PPC for suburbs/postcodes
- Medical landing pages
- Lead tracking
Known For
✔ Strong healthcare-only expertise
✔ Campaigns built around patient lifecycle
Considerations
✘ Smaller team, limited enterprise capacity
Best For
Local clinics and specialist practices.
Website: https://medicalmarketingspecialists.com.au/
4. CleverClicks Digital
Summary
CleverClicks offers PPC management plus in-house training for clinics wanting to partially manage their own campaigns. They work with specialists, dental practices, and allied health.
Key PPC Services
- Google Ads
- PPC coaching for medical teams
- Conversion tracking setups
- Funnel optimisation
Known For
✔ Training + management hybrid model
Considerations
✘ Less specialised in medical-only PPC than some competitors
Best For
Clinics wanting both PPC support and internal capability.
Website: https://cleverclicksdigital.com/au/
5. Ignite Search
Summary
Ignite Search is a well-known PPC and digital agency with a dedicated healthcare offering. They emphasise transparent reporting and budget control.
Key PPC Services
- Google Ads
- Performance monitoring
- Medical content + ads
- PPC audits
Known For
✔ Excellent data transparency
✔ Structured PPC methodology
Considerations
✘ Campaign build times can be longer
Best For
Clinics needing robust data insights.
Website: https://www.ignitesearch.com.au/
6. VIS Healthcare Marketing
Summary
VIS Healthcare Marketing specialises exclusively in digital marketing for medical providers. Their PPC team understands AHPRA regulations and applies this in ad copy and landing pages.
Key PPC Services
- Google Ads
- Healthcare landing pages
- Patient lead generation
Known For
✔ Healthcare-only campaigns
✔ Strong compliance-first workflow
Considerations
✘ Not the best for large-scale enterprise accounts
Best For
Doctors, surgeons, allied health providers.
Website: https://vishealthcaremarketing.com.au/
7. SOMO Agency
Summary
SOMO focuses on healthcare brand visibility and lead generation across PPC and paid social. They support aesthetic clinics, physios, dentists, and wellness providers.
Key PPC Services
- Google Ads
- Social PPC (Meta)
- Brand + performance hybrid campaigns
Known For
✔ Strong creative + PPC mix
Considerations
✘ More brand-centric than conversion-centric
Best For
Clinics needing both brand reach and bookings.
Website: https://somo.agency/
8. MMPPC
Summary
A PPC consultancy with healthcare and aged-care expertise. They work heavily with data-driven optimisation and advanced tracking.
Key PPC Services
- Google Ads
- Meta Ads
- Conversion optimisation
- PPC audits
Known For
✔ Technical and analytical approach
Considerations
✘ Smaller team, less full-service support
Best For
Clinics wanting pure PPC performance.
Website: https://www.mmppc.com/
9. Dux Digital
Summary
Dux Digital offers Google Ads for healthcare providers and understands AHPRA-compliant advertising. They combine PPC with content and SEO.
Key PPC Services
- Google Ads
- Landing pages
- Medical content
Known For
✔ Balanced PPC + content offering
Considerations
✘ Less PPC-specialised than others
Best For
Clinics wanting PPC as part of a broader digital approach.
Website: https://duxdigital.com.au/
10. AEK Media
Summary
AEK Media is featured in NSW healthcare PPC directories and is known for building funnels and paid media campaigns for service-based businesses, including clinics.
Key PPC Services
- Google Ads
- Funnel builds
- Tracking setups
Known For
✔ Strong funnel expertise
Considerations
✘ Less niche in healthcare
Best For
Clinics wanting PPC + sales funnel systems.
Website: https://aekmedia.com.au/
Best Healthcare PPC Agencies in Sydney — Category Winners
- Best Overall Healthcare PPC Agency: Pracxcel
- Best for GP Clinics & Medical Centres: Pracxcel
- Best for Dental Clinics: Pracxcel
- Best for Medical Specialists (Dermatology, IVF, Ortho): Pracxcel
- Best for High-Competition Healthcare Niches: Pracxcel
- Best for Multi-Location Healthcare Groups: Pracxcel
- Best for Allied Health & NDIS Growth: Pracxcel
- Best for Enterprise & Hospital Groups: Ignite Search
- Best Budget-Conscious PPC Option: MMPPC
- Best Brand-Led Aesthetic Clinics: SOMO Agency
What Healthcare PPC Services Typically Include
1. Google Ads for Healthcare
Targeting condition, treatment, and symptom-based search terms.
2. Meta Ads (Facebook/Instagram)
Patient education + lead generation.
3. Landing Page Optimisation
Conversion-driven pages purpose-built for healthcare.
4. Call Tracking & Lead Scoring
Measure actual patient calls — not just clicks.
5. Local PPC for Clinics
Hyper-local targeting within suburbs or postcodes.
6. PPC Retargeting
Warm-audience campaigns for previously interested patients.
7. AHPRA-Compliant Copywriting
No testimonials, no exaggerated claims, no misleading language.
Healthcare PPC Pricing in Sydney (2026 Guide)
| Healthcare Business Type | Average PPC Budget |
| Solo GP / Small Clinic | $1,500–$3,000/month |
| Dental Clinics | $3,000–$8,000/month |
| Specialists (IVF, Skin, Ortho) | $3,000–$15,000+/month |
| Multi-Location Practices | $8,000–$25,000+/month |
| Hospitals & Large Providers | $15,000–$80,000+/month |
Conclusion
Choosing the right healthcare PPC agency in Sydney is critical for achieving sustainable, measurable patient growth. While all 10 agencies on this list have strong capabilities, Pracxcel stands out for its healthcare-only focus, high-conversion PPC systems, and deep understanding of patient behaviour and AHPRA compliance.
If you’re a Sydney-based clinic looking to increase bookings, improve lead quality, and generate predictable patient growth, Pracxcel’s healthcare PPC approach provides one of the strongest solutions available in 2026.
