Social media is a critical channel for healthcare providers in Australia to educate patients, build trust, and attract new clients. GP clinics, dental practices, hospitals, allied health providers, and wellness centres all benefit from a strong social media presence that drives engagement, appointments, and patient loyalty.
We reviewed 30+ specialised healthcare social media marketing agencies across Sydney, Melbourne, Brisbane, Perth, and nationwide, and selected the top 10 agencies based on:
- Healthcare social media expertise
- AHPRA-compliant campaigns
- Platform-specific strategies (Facebook, Instagram, LinkedIn, TikTok)
- Content creation quality (graphics, videos, reels)
- Community management & engagement
- Paid social campaigns (Meta Ads)
- Analytics, reporting, and ROI
Quick Comparison Table — Best Healthcare Social Media Marketing Agencies
| Rank | Agency | Best For | Key Services | Google Rating |
| 1 | Pracxcel | Multi-location clinics & specialists | Strategy, content, paid social | 4.9 |
| 2 | Splice Marketing | Clinics & allied health | Social campaigns, content creation, AHPRA/TGA-compliant | 4.8 |
| 3 | VIS Healthcare Marketing | Multi-platform healthcare campaigns | Strategy, paid social, patient engagement | 4.8 |
| 4 | Sane Social Media | Aesthetic, surgical & clinic growth | Social media strategy, paid campaigns | 4.7 |
| 5 | Mint Health | Evidence-based healthcare providers | Content creation, education-focused campaigns | 4.7 |
| 6 | CJU Medical Marketing | Full-service healthcare marketing | Social media management, creative, paid campaigns | 4.6 |
| 7 | Palin Communications | Health communications & campaigns | Social media strategy, community engagement | 4.6 |
| 8 | Connected Culture | Clinic & healthcare social campaigns | Social management, AHPRA compliance, patient education | 4.5 |
| 9 | Medico Digital | Health-tech & healthcare brands | Social media strategy, content, paid ads | 4.5 |
| 10 | Ignite Search | Multi-specialty digital marketing | Social media, content creation, paid social, strategy | 4.4 |
Selection Criteria — How We Chose the Best Healthcare Social Media Agencies
We evaluated agencies based on:
- Healthcare social media experience
- AHPRA-compliant content creation
- Community management & patient engagement
- Paid social ad performance
- Content strategy & calendar planning
- Video, reels, graphics, and storytelling
- Reporting, analytics & ROI tracking
- Portfolio & client reviews
Top 10 Healthcare Social Media Marketing Agencies in Australia (Full Reviews)
1. Pracxcel
Summary:
Pracxcel is a healthcare social media marketing agency helping clinics grow their online presence with tailored social strategies. They specialise in multi-location healthcare groups, building trust, increasing engagement, and driving bookings.
Key Services
- Social media strategy & planning
- Content creation (posts, reels, videos, infographics)
- Paid campaigns (Meta Ads, LinkedIn Ads)
- Community management & engagement
- Patient education campaigns
- Crisis & reputation management
- Analytics & reporting dashboards
- Platform-specific optimisation
What They’re Best Known For
✔ High-performing, AHPRA-compliant campaigns
✔ Multi-platform social strategies
✔ Strong engagement & lead generation
✔ Paid social ROI
Considerations
✘ Free social media setup is subject to eligibility and minimum engagement terms
✘ High demand from healthcare groups may limit availability for new clients
Pricing: Included for eligible clinics under Pracxcel’s Patient Booking Promise marketing packages.
Best For: Multi-location clinics, hospitals, dental groups, allied health, and specialist practices eligible for the Patient Booking Promise.
Website: https://pracxcel.com.au/
2. Splice Marketing
Summary:
Splice Marketing is a healthcare-focused agency specialising in social media strategies tailored to clinics, GPs, dentists, and allied health providers. Their campaigns are fully AHPRA- and TGA-compliant.
Key Services
- Social media strategy & planning
- Posts, videos, and reels creation
- Paid Meta & LinkedIn campaigns
- Community engagement & monitoring
- Patient education content
What They’re Best Known For
✔ Healthcare-specific content
✔ Compliance with medical advertising regulations
Considerations
✘ Smaller team may limit multi-location campaigns
Pricing: From AUD 2,500/month
Best For: Clinics, allied health, dental practices
Website: https://splicemarketing.com.au/
3. VIS Healthcare Marketing
Summary:
VIS Healthcare Marketing has deep expertise in social media for healthcare providers. They work across Facebook, Instagram, LinkedIn, and TikTok to build trust, awareness, and engagement.
Key Services
- Social media strategy & planning
- Paid campaigns (Meta Ads, LinkedIn Ads)
- Content creation & video production
- Community engagement & management
- Patient education campaigns
- Analytics & reporting
What They’re Best Known For
✔ Multi-platform expertise
✔ High engagement campaigns
✔ Strong patient education content
Considerations
✘ Slightly higher pricing for small clinics
Pricing: From AUD 3,000/month
Best For: Multi-location clinics, hospitals, allied health
Website: https://vishealthcaremarketing.com.au/
4. Sane Social Media
Summary:
Sane Social Media focuses on medical and clinic growth, specialising in ethical, compliant campaigns for aesthetic, surgical, and healthcare practices. They emphasise lead generation and content strategy.
Key Services
- Social media strategy & planning
- Paid campaigns (Meta Ads, Instagram Ads)
- Content creation & patient education
- Community management
- Analytics & reporting
What They’re Best Known For
✔ Lead-generating campaigns
✔ Compliant for aesthetic & surgical healthcare
Considerations
✘ Limited focus outside clinic growth
Pricing: From AUD 2,500/month
Best For: Surgical clinics, aesthetic providers, small hospitals
Website: https://sanesocialmedia.com/
5. Mint Health
Summary:
Mint Health focuses on evidence-based social media for healthcare providers. Their campaigns are designed to educate patients and drive bookings while staying AHPRA-compliant.
Key Services
- Strategy & social media planning
- AHPRA-compliant content creation
- Paid social campaigns
- Patient education campaigns
- Analytics & reporting
What They’re Best Known For
✔ Educational content & compliance
✔ Evidence-based social campaigns
Considerations
✘ Smaller team, fewer paid social offerings
Pricing: From AUD 2,500/month
Best For: Clinics, wellness centres, allied health
Website: https://minthealth.com.au/
6. CJU Medical Marketing
Summary:
CJU Medical Marketing is a full-service medical agency providing social media management, paid campaigns, and creative content for healthcare providers across Australia.
Key Services
- Social media strategy & planning
- Content creation & video production
- Paid campaigns (Meta Ads, LinkedIn Ads)
- Community management
- Analytics & reporting dashboards
What They’re Best Known For
✔ Full-service approach
✔ Strong creative & paid campaigns
Considerations
✘ Higher pricing for smaller clinics
Pricing: From AUD 3,000/month
Best For: Hospitals, multi-location clinics, specialist practices
Website: https://cju.com.au/
7. Palin Communications
Summary:
Palin Communications is a well-known health communications agency offering social media marketing for healthcare providers. They specialise in AHPRA-compliant campaigns and patient education content.
Key Services
- Social media strategy & planning
- Content creation & visual assets
- Paid campaigns & Meta Ads
- Community engagement & management
- Crisis management & reporting
What They’re Best Known For
✔ Professional healthcare messaging
✔ Compliance-focused campaigns
Considerations
✘ Less focus on TikTok or newer platforms
Pricing: From AUD 2,500/month
Best For: Clinics, hospitals, allied health
Website: https://www.palin.com.au/
8. Connected Culture
Summary:
Connected Culture specialises in healthcare social media management, focusing on AHPRA compliance, patient education, and community engagement across platforms.
Key Services
- Social media strategy & planning
- Paid social campaigns
- Community management & patient engagement
- AHPRA-compliant content
- Reporting & analytics
What They’re Best Known For
✔ Strong engagement & compliance
✔ Educational content
Considerations
✘ Limited coverage for multi-location campaigns
Pricing: From AUD 2,000/month
Best For: Clinics, allied health providers
Website: https://www.connectedculture.com.au/
9. Medico Digital
Summary:
Medico Digital is a healthcare marketing agency with a strong social media vertical. They focus on health-tech brands and clinics, providing content strategy, paid campaigns, and creative assets.
Key Services
- Social media strategy & planning
- Paid campaigns & Meta Ads
- Content creation & graphics
- Analytics & reporting
What They’re Best Known For
✔ Health-tech & healthcare brand campaigns
✔ Content-driven social strategy
Considerations
✘ Smaller clinic focus may be limited
Pricing: From AUD 2,500/month
Best For: Health-tech, clinics, hospitals
Website: https://www.medicodigital.com.au/
10. Ignite Search
Summary:
Ignite Search is a broad digital marketing agency with a dedicated healthcare vertical. They provide social media marketing, content creation, paid campaigns, and overall strategy.
Key Services
- Social media strategy & planning
- Paid campaigns & Meta Ads
- Content creation & video production
- Analytics & reporting
What They’re Best Known For
✔ Multi-specialty healthcare social campaigns
✔ Paid social ROI
Considerations
✘ Less specialised for small clinics
Pricing: From AUD 3,000/month
Best For: Multi-location clinics, specialist practices
Website: https://www.ignitesearch.com.au/
Best Healthcare Social Media Agencies by Category
- Best for Multi-location Clinics: Pracxcel
- Best for Dental Practices: Pracxcel
- Best Paid Social Campaigns (Meta Ads): Pracxcel
- Best for Hospitals & Enterprise Healthcare: Pracxcel
- Best for Allied Health Providers: Connected Culture
- Best Budget-Friendly Option: Mint Health
- Best Content Creation & Video Strategy: CJU Medical Marketing
What Healthcare Social Media Marketing Services Include
- Social Media Strategy — Custom plans for Facebook, Instagram, TikTok, LinkedIn, YouTube.
- Content Creation — AHPRA-compliant posts, reels, videos, graphics, and infographics.
- Paid Social Advertising — Meta Ads, LinkedIn Ads, remarketing campaigns.
- Community Management — Responding to comments, messages, and patient questions.
- Analytics & Reporting — Engagement rates, KPIs, leads generated, ROI tracking.
- Reputation & Crisis Management — Monitoring feedback, managing sensitive topics.
- Multi-Language & Accessibility — Optional content for multicultural patient bases and WCAG compliance.
Healthcare Social Media Marketing Pricing in Australia (2026 Guide)
| Healthcare Business Type | Typical Monthly Budget |
| Solo GP / Allied Health | $1,500 – $3,500 |
| Dental Clinics | $3,000 – $7,000 |
| Specialists (Dermatology, IVF, Ortho, Skin) | $4,000 – $10,000+ |
| Multi-location Clinics | $8,000 – $20,000+ |
| Hospitals / Enterprise Healthcare | $15,000 – $50,000+ |
Conclusion
A strong social media presence helps healthcare providers educate patients, build trust, and attract new clients. Among the top agencies, Pracxcel stands out for multi-location clinics and specialist practices, delivering AHPRA-compliant campaigns that drive engagement and patient bookings.
Use this list to compare agencies and select the best partner to grow your healthcare social presence across Australia.
