Social media is a vital channel for healthcare providers in Brisbane to educate patients, build trust, and attract new clients. From GP clinics and dental practices to allied health providers and wellness centres, an effective social media strategy can increase engagement, appointments, and patient loyalty.
To help healthcare businesses make informed decisions, we reviewed 30+ social media marketing agencies specialising in healthcare across Brisbane and nationally, and selected the top 10 agencies based on:
- Healthcare social media expertise
- AHPRA-compliant campaigns
- Platform-specific strategies (Facebook, Instagram, LinkedIn, TikTok)
- Content creation quality (graphics, videos, reels)
- Community management & engagement
- Paid social campaigns (Meta Ads, LinkedIn Ads)
- Analytics, reporting, and ROI
Quick Comparison Table — Best Healthcare Social Media Marketing Agencies in Brisbane
| Rank | Agency | Best For | Key Services | Google Rating |
| 1 | Pracxcel | Multi-location clinics & specialists | Strategy, content, paid social | 4.9 |
| 2 | Splice Marketing | Clinics & specialists | Social media management, content, paid social | 4.8 |
| 3 | VIS Healthcare Marketing | Medical practices | Paid + organic campaigns, AHPRA compliance | 4.7 |
| 4 | Substrate Media | Small & medium healthcare businesses | Content marketing, social media support | 4.6 |
| 5 | BAMBRICK | Clinics & specialists | Paid social campaigns, strategy, content | 4.5 |
| 6 | WhiteSpace Marketing | Allied health clinics | Facebook & Instagram advertising, content | 4.5 |
| 7 | Desketing | Medical creative & marketing | Social content strategy, graphics, paid campaigns | 4.5 |
| 8 | Ignite Search | Clinics & specialists | Paid social, content creation, multi-platform strategy | 4.6 |
| 9 | Medical Marketing Co (MedCo) | Doctors, dentists, specialists | Full-service social media & patient acquisition | 4.5 |
| 10 | Splice Marketing (Brisbane-specific) | Local clinics | Social campaigns & case studies for Brisbane clinics | 4.7 |
Top 10 Healthcare Social Media Marketing Agencies in Brisbane (Full Reviews)
1. Pracxcel
Summary:
Pracxcel helps healthcare providers in Brisbane grow their online presence through tailored social media strategies. Their campaigns focus on multi-location practices and specialists, building patient trust, engagement, and increasing bookings.
Key Services
- Social media strategy & planning
- Paid & organic campaigns (Facebook, Instagram, LinkedIn, TikTok)
- Content creation (posts, reels, videos, infographics)
- Community management & engagement
- Patient education campaigns
- Analytics & reporting dashboards
- Platform-specific optimisation
What They’re Best Known For
✔ High-performing, AHPRA-compliant campaigns
✔ Strong patient engagement & lead generation
✔ Multi-platform strategy with measurable ROI
Considerations
✘ Free social media setup is subject to eligibility and minimum engagement terms
✘ High demand from healthcare groups may limit availability for new clients
Pricing: Included for eligible clinics under Pracxcel’s Patient Booking Promise marketing packages.
Best For: Multi-location clinics, dental groups, allied health, and specialist practices eligible for the Patient Booking Promise.
Website: https://pracxcel.com.au/
2. Splice Marketing
Summary:
Splice Marketing specialises in healthcare-focused social media campaigns for clinics, medical specialists, and health-tech brands. They design compliant content that builds patient engagement while driving measurable results.
Key Services
- Social media strategy & planning
- Paid & organic campaigns
- Content creation for educational posts, graphics, reels
- Analytics & reporting
- Patient engagement campaigns
What They’re Best Known For
✔ AHPRA- and TGA-compliant campaigns
✔ Growth for specialist clinics
Considerations
✘ Smaller team for multi-location campaigns
Pricing: From AUD 2,500/month
Best For: Clinics, specialists, health-tech providers
Website: https://splicemarketing.com.au/
3. VIS Healthcare Marketing
Summary:
VIS Healthcare Marketing has a dedicated Brisbane office and delivers paid and organic social campaigns for medical practices. Their team ensures AHPRA-compliant content while driving engagement and patient leads.
Key Services
- Paid social campaigns (Meta Ads, LinkedIn Ads)
- Organic social media management
- Content strategy & creation
- Analytics & reporting
What They’re Best Known For
✔ Compliance-focused campaigns
✔ Multi-platform social media strategies
Considerations
✘ Pricing may be higher for small clinics
Pricing: From AUD 2,500/month
Best For: Doctors, medical specialists, clinics
Website: https://vishealthcaremarketing.com.au/
4. Substrate Media
Summary:
Substrate Media is a Brisbane-based agency catering to small and medium healthcare businesses. While they specialise in SEO and PPC, they also deliver content marketing strategies that integrate with social media campaigns.
Key Services
- Content marketing for social media
- Strategy support for campaigns
- Paid & organic social media assistance
- Analytics & performance tracking
What They’re Best Known For
✔ Integration of social media with broader digital strategy
✔ Focus on small to medium healthcare businesses
Considerations
✘ Less experience with large-scale social campaigns
Pricing: From AUD 2,000/month
Best For: Small and medium clinics, allied health
Website: https://www.substratemedia.com.au/
5. BAMBRICK
Summary:
BAMBRICK provides social media management and paid campaigns for clinics and specialists. Their expertise includes multi-platform strategy and content creation designed to generate leads and grow clinic visibility.
Key Services
- Social media strategy & planning
- Paid social campaigns (Facebook, Instagram)
- Content creation
- Reporting & analytics
What They’re Best Known For
✔ Paid social campaigns for clinics & specialists
✔ Multi-platform approach
Considerations
✘ Smaller organic content focus
Pricing: From AUD 2,000/month
Best For: Clinics, specialists, healthcare groups
Website: https://bambrick.com.au/
6. WhiteSpace Marketing
Summary:
WhiteSpace Marketing focuses on allied-health clinics in Brisbane, including physiotherapy, therapy practices, and wellness centres. They run paid social campaigns and create content that engages patients effectively.
Key Services
- Facebook & Instagram advertising
- Content creation & patient education
- Campaign analytics & reporting
- Strategy & planning
What They’re Best Known For
✔ Allied health patient engagement
✔ Paid campaigns targeting local patient growth
Considerations
✘ Limited hospital or multi-location experience
Pricing: From AUD 1,800/month
Best For: Physiotherapy, allied health, small clinics
Website: https://www.whitespacemarketing.com.au/
7. Desketing
Summary:
Desketing is a creative and marketing agency focused on medical professionals. They provide social media strategy, graphics, and paid campaigns specifically for healthcare practices.
Key Services
- Social content strategy
- Paid social campaigns
- Graphic design & video content
- Analytics & reporting
What They’re Best Known For
✔ Creative approach for medical social media
✔ Local Brisbane expertise
Considerations
✘ Less large-scale national campaign experience
Pricing: From AUD 2,000/month
Best For: Clinics, specialists, allied health
Website: https://www.desketing.com.au/
8. Ignite Search
Summary:
Ignite Search’s healthcare vertical offers multi-platform social media campaigns, paid advertising, and content creation for clinics and specialists. Their approach is results-driven and compliance-focused.
Key Services
- Paid social campaigns
- Organic social media management
- Content creation & strategy
- Analytics & reporting
What They’re Best Known For
✔ Multi-platform campaigns
✔ Compliance and lead generation
Considerations
✘ Less boutique approach for individual clinics
Pricing: From AUD 2,500/month
Best For: Clinics, specialists, healthcare businesses
Website: https://www.ignitesearch.com.au/
9. Medical Marketing Co (MedCo)
Summary:
MedCo is a full-service medical marketing agency. Their social media services complement content strategy, patient acquisition, and reputation management for healthcare providers.
Key Services
- Paid & organic social campaigns
- Patient education content
- Community management
- Analytics & reporting
What They’re Best Known For
✔ Full-service healthcare campaigns
✔ Integration with broader marketing strategy
Considerations
✘ Premium pricing
Pricing: From AUD 2,500/month
Best For: Clinics, dentists, specialists
Website: https://www.medicalmarketingco.com.au/
10. Splice Marketing
Summary:
Splice Marketing also has a strong Brisbane-focused track record. Their local case studies, such as Brisbane Spine Clinic, showcase successful social campaigns designed to increase patient acquisition and engagement.
Key Services
- Social campaigns & paid ads
- Content creation & patient engagement
- Analytics & reporting
What They’re Best Known For
✔ Proven results in Brisbane
✔ Specialist healthcare focus
Considerations
✘ Smaller national-scale campaigns
Pricing: From AUD 2,500/month
Best For: Local clinics & specialists in Brisbane
Website: https://splicemarketing.com.au/
Best Healthcare Social Media Agencies in Brisbane by Category
- Best for Multi-location Clinics: Pracxcel
- Best for Dental Practices: Pracxcel
- Best Paid Social Campaigns (Meta Ads): Pracxcel
- Best for Specialist Clinics: VIS Healthcare Marketing
- Best for Allied Health Clinics: WhiteSpace Marketing
- Best Organic Social Media: Ignite Search
- Best Local Brisbane Expertise: Pracxcel
What Healthcare Social Media Marketing Services Include
- Social Media Strategy — Custom plans for Facebook, Instagram, LinkedIn, TikTok, YouTube.
- Content Creation — AHPRA-compliant graphics, videos, reels, educational posts.
- Paid Social Advertising — Meta Ads, LinkedIn Ads, remarketing campaigns.
- Community Management — Responding to comments, messages, patient inquiries.
- Analytics & Reporting — KPIs, engagement, leads, ROI tracking.
- Reputation & Crisis Management — Monitoring feedback and sensitive topics.
- Multi-Language & Accessibility — Optional content for multicultural patient bases.
Healthcare Social Media Marketing Pricing in Brisbane (2026 Guide)
| Healthcare Business Type | Typical Monthly Budget |
| Solo GP / Allied Health | $1,500 – $3,500 |
| Dental Clinics | $3,000 – $7,000 |
| Specialists (Dermatology, IVF, Ortho) | $4,000 – $10,000+ |
| Multi-location Clinics | $8,000 – $20,000+ |
| Hospitals / Enterprise Healthcare | $15,000 – $50,000+ |
Conclusion
A strong social media presence is crucial for Brisbane healthcare providers to educate patients, build trust, and attract new clients. Among these top agencies, Pracxcel stands out for multi-location clinics and specialists, offering AHPRA-compliant campaigns, measurable ROI, and strategies designed to grow patient engagement and bookings while maintaining trust and compliance.
Use this guide to compare agencies and select the best social media marketing partner for your Brisbane healthcare practice.
