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FREE MARKETING RESOURCE
The 2026 Australian Healthcare Marketing Calendar
Month-by-month campaign themes, PHI extras timing, verified awareness dates, and AHPRA-safe copy examples for 14 specialties.
The September–December PHI extras window drives 30–45% of annual new patient bookings for dental, optical, physio, and allied health practices that plan for it. Corporate chains start preparing in July. This calendar gives you the same advantage.
Every month includes priority specialties, awareness dates verified from official Australian sources, ready-to-adapt AHPRA-compliant copy examples, budget recommendations by campaign phase, and specific actions to take that month.
Each month in the calendar covers everything you need to plan, time, and execute AHPRA-compliant campaigns:
PHI Extras Status
Where patients are in the benefits cycle and what that means for your messaging — from fresh January allocations through the September–December "use it or lose it" window.
Priority Specialties
Which specialties should be running campaigns that month, rated by intensity — so you know when to scale up or maintain.
Awareness Dates
Verified Australian health awareness dates with campaign tie-in opportunities — Dental Health Week, R U OK? Day, Mental Health Month, Movember, and 20+ more.
AHPRA-Safe Copy Examples
2–3 ready-to-adapt ad and email copy examples per month that comply with Section 133 — so you don't have to write from scratch.
Budget Recommendations
When to increase spend, when to maintain, when to scale back — aligned with patient demand cycles and PHI extras timing.
Key Actions
The 4–5 specific things to do that month — from campaign launches and landing page updates to recall sequences and review requests.
Plus a Year-at-a-Glance campaign intensity chart showing the full annual rhythm at one view — so you can plan your budget allocation across all 12 months.
Key Awareness Dates Included
AugDental Health WeekAug 3–9
SepR U OK? DaySep 10
OctMental Health MonthAll month
NovMovemberAll month
NovNational Diabetes WeekNov 9–15
The calendar covers all extras-funded specialties:
DentistryPhysiotherapyChiropracticOptometryPodiatryAudiologyPsychologyGeneral PracticeMedical AestheticsAllied Health
Plan Your Best Year Yet
Get the full 12-month calendar with AHPRA-safe copy examples and PHI extras timing.
This calendar shows you when to market. Pracxcel builds the infrastructure that captures the demand when it arrives — Google Ads campaigns, conversion-optimised landing pages, recall email systems, call tracking, and review management.
Want to see what the September–December demand looks like in your postcode?
