The 2026 Dental PHI Extras Campaign Kit
Email templates, SMS scripts, Google Ads copy, keyword lists, and a week-by-week campaign plan — everything you need to capture patients before their dental extras expire December 31.
And 30–45% of annual new dental patient bookings come from the September–December window.
Corporate dental chains launch structured campaigns on September 1. They increase budgets 50%. They extend hours. They capture the demand that independent practices leave sitting on the table.
This kit gives you the same campaign infrastructure — ready to deploy.
Download the 2026 Dental Campaign Kit — Free
Email templates, SMS scripts, Google Ads copy, keywords, and a budget guide — ready to deploy for September–December.
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Everything in the Kit
The Week-by-Week Campaign Timeline
7 phases from August prep through December wind-down. When to launch ads, when to send recall emails, when to increase budget, when to extend hours, when to wind down. Colour-coded by campaign intensity.
4 Patient Recall Email Templates — Copy-Paste Ready
Email 1 (September 1): gentle reminder. Email 2 (October 15): urgency increase. Email 3 (November 1): final warning. Email 4 (December 1): last call. Every email is AHPRA-compliant with merge fields marked for personalisation.
3 SMS Templates — Spam Act Compliant
Character-counted (under 160), with mandatory "Reply STOP" opt-out. October, November, and December sends.
2 Google Ads Copy Mockups
Ready-to-paste responsive search ads with AHPRA-compliant headlines and descriptions. Designed to match the exact format Google Ads requires.
8-Keyword Table with Match Types and CPC Estimates
Including: "dental extras expiring," "use health fund dental," "gap free dental [suburb]," "dental check up near me," and more. Each keyword with recommended match type, intent rating, estimated CPC range, and priority level.
Budget Guide by Practice Size
Three columns: solo practitioner ($2,000–3,300/month), mid-size practice ($3,000–5,000/month), large practice ($5,000–8,000/month). Monthly allocation with October +30% and November at maximum. Expected new patients and ROI projections.
AHPRA Compliance Cheat Sheet for Dental Extras Advertising
7 "Don't Say / Say Instead" pairs specific to dental extras campaigns — including the critical "gap-free" and CDBS ($1,158 cap for 2026–2027) compliance requirements.
12-Item Pre-Launch Checklist
Every box must be checked before September 1: landing page live, Google Ads ready, ad copy AHPRA-reviewed, recall list exported, email templates loaded, SMS templates loaded, online booking updated, GBP updated, call tracking installed, hero banner changed, extended hours confirmed, front desk briefed.
The 7-Phase Campaign Window
From August preparation through December wind-down — colour-coded by campaign intensity.
September 1 is the launch date.
Every week you delay past September 1, corporate chains capture patients you won't get back. Download the kit now and start your August prep.
12-Item Pre-Launch Checklist
Every box must be checked before September 1. This is your campaign readiness scorecard.
Ready to Deploy Your September Campaign?
Get the full kit — email templates, SMS scripts, Google Ads copy, keywords, and budget guide.
Send Me the KitPracxcel is Australia's healthcare-specialist marketing agency. We build patient acquisition systems for independent practices — with AHPRA compliance engineered into every campaign, from day one.
Want a professional to build and manage your dental extras campaign?
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