Is Your Clinic's Marketing Actually AHPRA-Compliant?
Most independent practices have 3–4 compliance gaps in their current advertising — created by agencies who don't understand the rules. This 15-question checklist finds them in 3 minutes.
Section 133 of the Health Practitioner Regulation National Law is clear: the liability for non-compliant advertising sits with the practitioner — not the agency. Individual penalties start at $5,000 per offence. Protected title breaches carry penalties of up to $60,000 and/or 3 years imprisonment.
This checklist covers the 15 most common compliance areas across testimonials, outcome claims, pricing transparency, title protection, and advertising policy — with YES/NO scoring that tells you exactly where you stand.
Download Your Free AHPRA-Safe Marketing Checklist
Takes 3 minutes. Covers all AHPRA-regulated professions. Includes a print-ready compliance cheat sheet.
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02 — WHAT'S INSIDE
What the Checklist Covers
The AHPRA-Safe Marketing Checklist is a 15-question self-assessment covering five compliance areas that apply to every AHPRA-regulated health profession:
01
Testimonials & Social Proof
Are you using patient quotes, review screenshots, or video testimonials in your advertising? Most agencies don't know these are prohibited under Section 133(c).
02
Claims & Advertising Language
Does your marketing contain outcome guarantees like "guaranteed results," "pain-free," or "proven cure"? These create unreasonable expectations under Section 133(d).
03
Visual Content & Pricing
Are your before-and-after photos properly disclaimed? Is your pricing fully transparent? Are your "gap-free" claims accurate for every patient on every fund?
04
Titles & Professional Credentials
Is anyone in your practice being described as a "specialist" without AHPRA specialist registration? Is "Dr" being used without professional clarification?
05
Compliance Policy & Process
Does your practice have a documented advertising review process? Has your agency acknowledged your compliance requirements in writing?
Each question includes the specific AHPRA rule it tests, so you understand not just whether you have a gap — but why it matters.
Your Compliance Tier
0–5: High Risk6–10: Some Gaps11–15: Compliant
Included: "Don't Say This / Say This Instead" Cheat Sheet
Don't Say
Say Instead
Why
"Guaranteed results"
"Our approach is designed to support your treatment goals"
Creates unreasonable expectation — Section 133(d)
"Pain-free treatment"
"We use techniques designed to minimise discomfort"
Absolute claim that cannot be verified for every patient
"Dr. Smith, skin specialist"
"Dr. Smith, Dermatologist (AHPRA registered)"
Protected title — "specialist" requires AHPRA registration
This checklist is designed for practice owners and practice managers across every AHPRA-regulated profession in Australia. Whether you manage your own marketing or work with an agency, this checklist gives you a clear reference point for what compliant healthcare advertising looks like in 2026.
GPsDentistsPhysiotherapistsChiropractorsPsychologistsPodiatristsOptometristsAudiologistsMedical AestheticsAllied Health
Based on AHPRA's published Guidelines for advertising a regulated health service, the Health Practitioner Regulation National Law (Section 133), and profession-specific advertising guidance from the relevant National Boards.
About Pracxcel
Pracxcel is Australia's healthcare-specialist marketing agency. We build patient acquisition systems for independent practices — with AHPRA compliance engineered into every campaign, from day one.
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