See the real new‑patient upside in your postcode before you spend another marketing dollar.
1.5 million Australians are estimated to have ADHD. Over 50% remain undiagnosed. This guide shows you how to become the go-to assessment provider in your suburb — and capture a service line worth $180,000–$270,000/year.
ADHD assessment is the fastest-growing search term in Australian psychology. Wait times average 10 weeks for adults and 19 weeks for children (UOW, 2026). Demand is enormous. Supply is constrained. And most psychology practices with ADHD assessment capability have zero dedicated digital presence for it.
This guide gives you everything you need to change that — in 90 days.
Evidence-based. AHPRA-compliant. Includes Google Ads keywords, landing page blueprint, and 90-day implementation timeline.
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A complete marketing system for your ADHD assessment service — from verified demand data to a 90-day implementation timeline. Everything is AHPRA-compliant and psychology-specific.
1.5 million Australians estimated to have ADHD. 50%+ undiagnosed. 10-week adult wait, 19-week child wait. The NSW/Victoria/Queensland/SA GP diagnosis reforms. Why these reforms INCREASE demand for psychology assessment, not decrease it. Revenue mathematics: 10 assessments/month × $1,500 = $180,000/year.
The 8 elements that must be on the page: headline formula, "who we assess" messaging, step-by-step process description, assessor profiles, cost and rebate transparency (the #1 conversion factor), wait time honesty, booking CTA placement, and FAQ topics that double as SEO keywords.
8 recommended keywords with intent level and competition ratings. A ready-to-use AHPRA-compliant ad copy mockup. Budget recommendation: $1,000–2,000/month yielding 8–15 assessments at 6–11x ROI.
"Can Adults Have ADHD?" "What Does an ADHD Assessment Involve?" "How Much Does an ADHD Assessment Cost in Australia?" "ADHD vs Anxiety — What's the Difference?" "Do I Need a GP Referral for an ADHD Assessment?" Each topic with target audience, search volume assessment, and SEO keywords.
How to become the preferred ADHD assessment provider for local GPs: introduction letter, lunch-and-learn offer, frictionless referral template, outcome reporting, quarterly updates.
7 psychology-specific "Don't Say / Say Instead" pairs for ADHD marketing. Stay compliant while maximising your conversion rate on every piece of content.
Weeks 1–2: build foundation. Weeks 3–4: launch ads + content. Weeks 5–8: optimise + scale. Weeks 9–12: full operation. A clear, actionable timeline to go from zero to a fully operational ADHD assessment marketing system.
Average comprehensive ADHD assessment fee: $1,200–$2,500.
From one dedicated landing page + one Google Ads campaign + targeted content.
The practices that build this infrastructure first in their suburb will capture this demand for years. The ones that wait will watch it go to the corporate mental health organisations.
Evidence-based. AHPRA-compliant. Includes Google Ads keywords, landing page blueprint, and 90-day implementation timeline.
We respect your privacy. Your details are used only to deliver this resource and relevant follow-up. You can unsubscribe at any time.
This guide does not constitute clinical, legal, or financial advice. All data referenced is from publicly available sources current as of the publication dates noted above.
Pracxcel is Australia's healthcare-specialist marketing agency. We build patient acquisition systems for independent practices — with AHPRA compliance engineered into every campaign, from day one.
Psychology practice growth is our specialty. From ADHD assessment pages to full digital infrastructure, we understand the clinical, regulatory, and commercial landscape you operate in.
Ready to build your ADHD assessment marketing system?
Book a Free Strategy CallTell us a bit about your practice and we’ll handle the rest.
