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Includes the print-ready 2-page compliance cheat sheet and 3 Google Ads campaign templates with compliant copy.
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Chiropractic has the strictest advertising rules of any AHPRA-regulated profession. This guide shows you exactly what you can say, what you can't, and the compliant alternative for everything that's prohibited.
The Chiropractic Board of Australia has published specific warnings about scope-of-practice claims, anti-vaccination content, “specialist” title misuse, and wellness/immunity messaging — on top of the general Section 133 rules that apply to all health practitioners.
Most chiro practice owners know they need to be careful. Few know the specific rules. This guide gives you a clear, plain-English reference you can keep at your desk and hand to your marketing team or agency.
A complete reference built specifically for chiropractic practice owners navigating AHPRA's strictest advertising rules.
Each explained in plain English with examples: musculoskeletal scope only, no “specialist” language, “Dr” clarification requirements, anti-vaccination prohibition, wellness/immunity claim boundaries, and testimonial restrictions.
16 “Don't Say This / Say This Instead” pairs designed to be printed and kept at your desk. Covers: specialist claims, Dr title usage, scope-of-practice, immune-boosting claims, testimonials, before-and-after X-rays, infant treatment claims, pricing transparency, and “natural alternative” framing.
Campaign 1: Brand + Location (30% budget). Campaign 2: Symptom-Based Capture (50% budget — the highest-volume approach). Campaign 3: Specialty Service Capture (20% budget). With compliant keyword lists and ad copy.
The 6-step process if you receive an advertising notification: read, remove, insure, respond, implement, audit. Know exactly what to do before the panic sets in.
How to build patient trust without testimonials: aggregate review badges, clinician profiles, “what to expect” content, facility photos, community involvement, transparent pricing, and evidence-based educational content.
Every rule in this guide is sourced directly from the Chiropractic Board of Australia's published advertising guidance documents and AHPRA's Section 133 framework. No guesswork — just the rules.
The “Don't Say This / Say This Instead” cheat sheet is the core of this guide. It gives you 16 chiropractic-specific compliance pairs that cover every high-risk advertising area identified by the Chiropractic Board of Australia.
Print it. Pin it next to your screen. Hand it to any agency, social media manager, or front-desk team member who creates content for your practice. If it's not on the cheat sheet, check the guide before publishing.
The 6-step process included in the guide — so you know exactly what to do if you receive an advertising notification.
16 compliance pairs. 3 Google Ads campaigns. The complaint response protocol. All free.
Download the GuideEvery rule and restriction in this guide is sourced directly from the Chiropractic Board of Australia's published advertising guidance. This includes profession-specific requirements around scope-of-practice claims, “Dr” title usage, anti-vaccination content, and wellness/immunity messaging that go beyond the general AHPRA framework.
Source: Chiropractic Board of Australia — Advertising resources for chiropractorsThe Health Practitioner Regulation National Law (Section 133) sets the baseline advertising rules for all 16 regulated health professions. This guide layers the chiropractic-specific requirements on top of this framework, so you understand both the general rules and the additional restrictions that apply specifically to chiro.
Source: AHPRA — Guidelines for advertising a regulated health service (current as of April 2026)Pracxcel is Australia's healthcare-specialist marketing agency. We build patient acquisition systems for independent practices across 14 specialties — with AHPRA compliance engineered into every campaign, from day one.
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