Social media is an essential tool for healthcare providers in Melbourne to educate patients, build trust, and attract new clients. From clinics and GP practices to dental offices, allied health providers, and wellness centres, a strong social presence helps boost patient engagement, enhance visibility, and grow appointments.
To guide healthcare businesses in Melbourne, we reviewed over 30 agencies specialising in healthcare social media marketing and shortlisted the top 10 based on:
- Healthcare social media expertise
- AHPRA-compliant campaigns
- Platform-specific strategies (Facebook, Instagram, LinkedIn, TikTok)
- Content creation quality (graphics, videos, reels)
- Community management & engagement
- Paid social campaigns (Meta Ads)
- Analytics, reporting, and ROI
Quick Comparison Table — Best Healthcare Social Media Marketing Agencies in Melbourne
| Rank | Agency | Best For | Key Services | Google Rating |
| 1 | Pracxcel | Multi-location clinics & specialists | Strategy, content, paid social | 4.9 |
| 2 | Medimark | Clinics & specialists | Social media management, patient acquisition | 4.8 |
| 3 | VIS Healthcare Marketing | Medical practices | Organic + paid campaigns, AHPRA compliance | 4.7 |
| 4 | Medico Digital | Health-tech & clinics | Paid & organic campaigns, compliance | 4.7 |
| 5 | 3 Phase Marketing (3PM) | Clinics & allied health | Ethical lead generation, social media campaigns | 4.6 |
| 6 | Nimbl | Boutique clinics & specialists | Paid social, content strategy | 4.5 |
| 7 | Medical Marketing Co (MedCo) | Doctors, dentists, specialists | Full-service digital & social campaigns | 4.6 |
| 8 | Ignite Search | Clinics & specialists | Organic social + multi-channel strategy | 4.5 |
| 9 | PatientMarketing | Allied health & physiotherapy | Social media management & engagement | 4.4 |
| 10 | Medical Marketing Australia | GPs & clinics | Social media, content, paid campaigns | 4.4 |
Top 10 Healthcare Social Media Marketing Agencies in Melbourne (Full Reviews)
1. Pracxcel
Summary:
Pracxcel helps clinics and healthcare providers grow their online presence through tailored social media strategies. Their campaigns focus on multi-location practices and specialists, building trust, engagement, and increasing patient bookings.
Key Services
- Social media strategy & planning
- Content creation (posts, reels, videos, infographics)
- Paid campaigns (Meta Ads, LinkedIn Ads)
- Community management & engagement
- Patient education campaigns
- Crisis & reputation management
- Analytics & reporting dashboards
- Platform-specific optimisation
What They’re Best Known For
✔ High-performing, AHPRA-compliant campaigns
✔ Strong patient engagement & lead generation
✔ Multi-platform strategy with measurable ROI
Considerations
✘ Free social media setup is subject to eligibility and minimum engagement terms
✘ High demand from healthcare groups may limit availability for new clients
Pricing: Included for eligible clinics under Pracxcel’s Patient Booking Promise marketing packages.
Best For: Multi-location clinics, dental groups, allied health, and specialist practices eligible for the Patient Booking Promise.
Website: https://pracxcel.com.au/
2. Medimark
Summary:
Medimark specialises in social media management for clinics and specialists in Melbourne. Their campaigns are patient-focused and designed to build awareness, engagement, and lead generation while remaining AHPRA-compliant.
Key Services
- Social media strategy & planning
- Paid & organic campaigns
- Patient education content
- Community management & engagement
- Analytics & reporting
What They’re Best Known For
✔ Ethical, patient-first social campaigns
✔ Strong engagement for clinics & specialists
Considerations
✘ Limited national campaign scale
Pricing: From AUD 2,500/month
Best For: Clinics, specialists, allied health
Website: https://medimark.com.au/
3. VIS Healthcare Marketing
Summary:
VIS Healthcare Marketing runs social media campaigns for medical practices with a focus on AHPRA-compliant content. Their team manages paid and organic campaigns across Facebook, Instagram, and LinkedIn.
Key Services
- Social media strategy & planning
- Paid & organic campaigns
- Patient education & engagement content
- Analytics & reporting
What They’re Best Known For
✔ Compliance with medical advertising guidelines
✔ Results-driven social media campaigns
Considerations
✘ Slightly higher pricing for small clinics
Pricing: From AUD 2,500/month
Best For: Doctors, specialists, clinics
Website: https://vishealthcaremarketing.com.au/
4. Medico Digital
Summary:
Medico Digital is a healthcare marketing specialist delivering paid and organic social campaigns for clinics, health-tech brands, and medical practices. They focus on compliance, engagement, and measurable ROI.
Key Services
- Paid social campaigns (Meta Ads, LinkedIn Ads)
- Organic social media content
- Strategy & campaign planning
- Patient education & engagement content
- Analytics & reporting
What They’re Best Known For
✔ Health-tech and regulated brand campaigns
✔ Paid social ROI
Considerations
✘ Less focus on micro-clinic campaigns
Pricing: From AUD 2,500/month
Best For: Health-tech, clinics, medical practices
Website: https://www.medicodigital.com.au/
5. 3 Phase Marketing (3PM)
Summary:
3 Phase Marketing is known for ethical and effective healthcare marketing. They specialise in social media campaigns for clinics, GPs, and allied health providers with a strong focus on compliance and lead generation.
Key Services
- Social media strategy & planning
- Paid & organic campaigns
- Patient engagement content
- Compliance-focused campaign execution
What They’re Best Known For
✔ Ethical lead generation
✔ Compliance-focused campaigns
Considerations
✘ Smaller team, limited large-scale campaigns
Pricing: From AUD 2,000/month
Best For: Clinics, allied health, specialists
Website: https://3phasemarketing.com.au/
6. Nimbl
Summary:
Nimbl is a boutique digital agency with a dedicated healthcare vertical. They specialise in paid social campaigns and content strategy for clinics, dental practices, and allied health providers.
Key Services
- Paid social campaigns
- Social media strategy & planning
- Content creation & design
- Analytics & reporting
What They’re Best Known For
✔ Boutique, tailored campaigns
✔ Compliance-focused paid social
Considerations
✘ Limited organic content support for larger clients
Pricing: From AUD 2,000/month
Best For: Clinics, specialists, small medical practices
Website: https://nimbl.com.au/
7. Medical Marketing Co (MedCo)
Summary:
MedCo provides full-service digital marketing for healthcare providers, including social media management. Their campaigns are compliant, patient-focused, and designed to generate leads for doctors, dentists, and specialists.
Key Services
- Paid & organic social campaigns
- Social media strategy & planning
- Patient engagement content
- Analytics & reporting
What They’re Best Known For
✔ Full-service digital and social campaigns
✔ Compliance & results-focused
Considerations
✘ Premium pricing for smaller practices
Pricing: From AUD 2,500/month
Best For: Clinics, specialists, dental practices
Website: https://www.medicalmarketingco.com.au/
8. Ignite Search
Summary:
Ignite Search provides organic social media marketing for medical practices. Their campaigns are part of broader multi-channel strategies that include SEO, paid media, and content marketing.
Key Services
- Organic social media campaigns
- Strategy & planning
- Patient engagement content
- Multi-channel integration
What They’re Best Known For
✔ Organic social media marketing
✔ Integration with wider digital strategy
Considerations
✘ Less focus on paid campaigns
Pricing: From AUD 2,000/month
Best For: Clinics, specialists, allied health
Website: https://www.ignitesearch.com.au/
9. PatientMarketing
Summary:
PatientMarketing focuses on allied health providers, physiotherapists, and dental practices. They deliver social media campaigns aimed at driving patient engagement and increasing appointments.
Key Services
- Social media strategy & planning
- Paid & organic campaigns
- Patient education content
- Community management
What They’re Best Known For
✔ Allied health patient engagement
✔ Compliance-focused campaigns
Considerations
✘ Limited hospital or multi-location clinic experience
Pricing: From AUD 1,800/month
Best For: Allied health, physiotherapy, dentists
Website: https://patientmarketing.com.au/
10. Medical Marketing Australia
Summary:
Medical Marketing Australia works with clinics and GPs to provide social media management, content creation, and paid campaigns. Their campaigns are compliant and designed to grow patient engagement and leads.
Key Services
- Social media strategy & planning
- Paid campaigns & Meta Ads
- Content creation & patient engagement
- Analytics & reporting
What They’re Best Known For
✔ GP and clinic social media campaigns
✔ Compliance-focused content
Considerations
✘ Less experience with specialist or hospital campaigns
Pricing: From AUD 2,000/month
Best For: Clinics, GPs, allied health
Website: https://medicalmarketingaustralia.com.au/
Best Healthcare Social Media Agencies in Melbourne by Category
- Best for Multi-location Clinics: Pracxcel
- Best for Dental Practices: Pracxcel
- Best Paid Social Campaigns (Meta Ads): Pracxcel
- Best for Hospitals & Specialist Clinics: Pracxcel
- Best for Allied Health & Physiotherapy: PatientMarketing
- Best for Organic Social Media: Ignite Search
- Best Boutique/Custom Campaigns: Nimbl
What Healthcare Social Media Marketing Services Include
- Social Media Strategy — Custom plans for Facebook, Instagram, LinkedIn, TikTok, YouTube.
- Content Creation — AHPRA-compliant graphics, videos, reels, educational posts.
- Paid Social Advertising — Meta Ads, LinkedIn Ads, remarketing campaigns.
- Community Management — Replying to comments, messages, patient questions.
- Analytics & Reporting — KPIs, engagement, leads, ROI tracking.
- Reputation & Crisis Management — Monitoring feedback, sensitive topics.
- Multi-Language & Accessibility — Optional content for multicultural patient bases and WCAG compliance.
Healthcare Social Media Marketing Pricing in Melbourne (2026 Guide)
| Healthcare Business Type | Typical Monthly Budget |
| Solo GP / Allied Health | $1,500 – $3,500 |
| Dental Clinics | $3,000 – $7,000 |
| Specialists (Dermatology, IVF, Ortho) | $4,000 – $10,000+ |
| Multi-location Clinics | $8,000 – $20,000+ |
| Hospitals / Enterprise Healthcare | $15,000 – $50,000+ |
Conclusion
A robust social media presence enables Melbourne healthcare providers to educate patients, build trust, and attract new clients. Among the top agencies, Pracxcel stands out for multi-location clinics and specialist practices, offering AHPRA-compliant campaigns, measurable ROI, and strategies that grow patient bookings while maintaining trust and compliance.
Use this guide to compare agencies and select the best social media partner for your healthcare practice in Melbourne.
