Social media has become an essential channel for healthcare providers in Sydney to educate patients, build trust, and drive appointments. Clinics, GP practices, dental offices, allied health providers, and wellness centres can leverage social media to increase visibility, strengthen their brand, and grow patient engagement.
To help healthcare businesses choose the best partner, we reviewed over 30 agencies specialising in healthcare social media marketing in Sydney. The top 10 were selected based on:
- Healthcare social media expertise
- AHPRA-compliant campaigns
- Platform-specific strategies (Facebook, Instagram, LinkedIn, TikTok)
- Content creation quality (graphics, videos, reels)
- Community management & engagement
- Paid social campaigns (Meta Ads)
- Analytics, reporting, and ROI
Quick Comparison Table — Best Healthcare Social Media Marketing Agencies in Sydney
| Rank | Agency | Best For | Key Services | Google Rating |
| 1 | Pracxcel | Multi-location clinics & specialists | Strategy, content, paid social | 4.9 |
| 2 | Mint Health | Medical & allied health | Organic + paid campaigns, patient education | 4.8 |
| 3 | Medico Digital | Health-tech & clinics | Paid campaigns, content strategy, AHPRA compliance | 4.7 |
| 4 | Palin Communications | Hospitals, clinics, allied health | Social media strategy, compliance, reporting | 4.6 |
| 5 | Connected Culture | Clinics & specialists | Multi-channel campaigns, patient acquisition | 4.6 |
| 6 | Medsolve | Clinics & specialists | Paid campaigns, Facebook & Instagram Ads | 4.5 |
| 7 | VIS Healthcare Marketing | Medical practices | Organic & paid campaigns, results-driven | 4.5 |
| 8 | Altitudia | Healthcare business growth | Educational campaigns, compliance-focused | 4.4 |
| 9 | OnMark | Healthcare providers | Social media + content strategy, regulatory alignment | 4.4 |
| 10 | Papaya PR | Consumer healthcare & clinics | Narrative-driven campaigns, storytelling & analytics | 4.3 |
Top 10 Healthcare Social Media Marketing Agencies in Sydney (Full Reviews)
1. Pracxcel
Summary:
Pracxcel helps clinics and healthcare providers grow their online presence through tailored social media strategies. They focus on multi-location practices and specialists, delivering campaigns that build trust, increase engagement, and drive patient bookings.
Key Services
- Social media strategy & planning
- Content creation (posts, reels, videos, infographics)
- Paid campaigns (Meta Ads, LinkedIn Ads)
- Community management & engagement
- Patient education campaigns
- Crisis & reputation management
- Analytics & reporting dashboards
- Platform-specific optimisation
What They’re Best Known For
✔ High-performing, AHPRA-compliant campaigns
✔ Multi-platform strategy and paid social ROI
✔ Strong patient engagement and lead generation
Considerations
✘ Free social media setup is subject to eligibility and minimum engagement terms
✘ High demand from healthcare groups may limit availability for new clients
Pricing: Included for eligible clinics under Pracxcel’s Patient Booking Promise marketing packages.
Best For: Multi-location clinics, hospitals, dental groups, allied health, and specialist practices eligible for the Patient Booking Promise.
Website: https://pracxcel.com.au/
2. Mint Health
Summary:
Mint Health specialises in healthcare social media marketing, focusing on AHPRA-compliant messaging and patient education. They work with medical clinics, allied health providers, and wellness centres to deliver organic and paid campaigns.
Key Services
- Social media strategy & planning
- Content creation (videos, reels, graphics)
- Paid Meta & Instagram campaigns
- Community engagement & patient education
- Analytics & reporting
What They’re Best Known For
✔ Evidence-based, educational content
✔ Compliance with AHPRA regulations
Considerations
✘ Limited large-scale multi-location campaigns
Pricing: From AUD 2,500/month
Best For: Medical and allied health clinics
Website: https://minthealth.com.au/
3. Medico Digital
Summary:
Medico Digital is a healthcare-focused digital agency with expertise in health-tech, clinics, and regulated healthcare brands. Their social media team manages paid campaigns, content, and strategy tailored to the medical sector.
Key Services
- Social media strategy & planning
- Paid campaigns (Meta Ads, LinkedIn Ads)
- Content creation & visual storytelling
- Analytics & ROI tracking
What They’re Best Known For
✔ Health-tech and regulated brand campaigns
✔ Paid social campaign ROI
Considerations
✘ Limited focus on small clinic organic campaigns
Pricing: From AUD 2,500/month
Best For: Health-tech, clinics, hospitals
Website: https://www.medicodigital.com.au/
4. Palin Communications
Summary:
Palin Communications is a health-focused PR and communications agency with 15+ years of experience. They deliver social media strategies, campaign measurement, and compliance support for healthcare clients.
Key Services
- Social media strategy & planning
- Compliance-focused content creation
- Paid campaigns & Meta Ads
- Community engagement & monitoring
- Reporting & analytics dashboards
What They’re Best Known For
✔ Professional healthcare messaging
✔ Regulatory-compliant campaigns
Considerations
✘ Less focus on TikTok and newer platforms
Pricing: From AUD 2,500/month
Best For: Clinics, hospitals, and allied health
Website: https://www.palin.com.au/
5. Connected Culture
Summary:
Connected Culture runs multi-channel social media campaigns for medical and allied-health brands. They focus on compliance, patient acquisition, and building brand awareness for healthcare providers.
Key Services
- Social media strategy & planning
- Paid campaigns & patient acquisition
- Content creation (graphics, posts, reels)
- Community management & engagement
- Analytics & reporting
What They’re Best Known For
✔ Strong patient acquisition campaigns
✔ AHPRA-compliant multi-channel strategy
Considerations
✘ Limited availability for very large enterprise clients
Pricing: From AUD 2,000/month
Best For: Clinics, specialists, allied health
Website: https://www.connectedculture.com.au/
6. Medsolve
Summary:
Medsolve is a specialist medical marketing agency offering social media services including Facebook and Instagram Ads for clinics, specialists, and health practices. They deliver campaigns optimised for leads and patient engagement.
Key Services
- Paid campaigns (Meta Ads, Instagram Ads)
- Social media strategy
- Patient-focused content creation
- Community engagement
What They’re Best Known For
✔ Lead-generating campaigns for clinics
✔ AHPRA-compliant execution
Considerations
✘ Less experience with multi-platform campaigns beyond Meta
Pricing: From AUD 2,000/month
Best For: Clinics, specialists, allied health
Website: https://medsolve.com.au/
7. VIS Healthcare Marketing
Summary:
VIS Healthcare Marketing delivers social media marketing for medical practices with a results-driven approach. They run compliant campaigns across Facebook, Instagram, LinkedIn, and other platforms.
Key Services
- Social media strategy
- Paid & organic campaigns
- Patient engagement and content creation
- Analytics & reporting dashboards
What They’re Best Known For
✔ Results-driven campaigns
✔ Multi-platform expertise
Considerations
✘ Pricing slightly higher for small clinics
Pricing: From AUD 2,500/month
Best For: Medical practices, specialists, hospitals
Website: https://vishealthcaremarketing.com.au/
8. Altitudia
Summary:
Altitudia specialises in healthcare digital marketing and social media, focusing on educational campaigns, patient journey optimisation, and compliance.
Key Services
- Social media strategy & planning
- Content creation & education campaigns
- Paid campaigns (Meta Ads, LinkedIn Ads)
- Patient engagement & analytics
What They’re Best Known For
✔ Educational and compliant campaigns
✔ Strong healthcare industry focus
Considerations
✘ Limited coverage for large multi-location clinics
Pricing: From AUD 2,000/month
Best For: Clinics, allied health providers
Website: https://altitudia.com.au/
9. OnMark
Summary:
OnMark delivers social media and content strategy for healthcare providers. Their campaigns are designed to align with regulatory requirements and patient education.
Key Services
- Social media strategy & planning
- Paid campaigns & Meta Ads
- Content creation & community engagement
- Analytics & reporting
What They’re Best Known For
✔ Compliance-focused campaigns
✔ Strategic social content for healthcare
Considerations
✘ Limited presence on TikTok
Pricing: From AUD 2,000/month
Best For: Clinics, hospitals, allied health
Website: https://www.onmark.us/
10. Papaya PR
Summary:
Papaya PR offers social media for consumer healthcare and clinics. They focus on narrative-driven campaigns, storytelling, visuals, and strong analytics.
Key Services
- Social media strategy
- Content creation & storytelling
- Paid campaigns
- Analytics & reporting
What They’re Best Known For
✔ Narrative-driven social campaigns
✔ Visual storytelling
Considerations
✘ Less focus on multi-location medical campaigns
Pricing: From AUD 2,000/month
Best For: Consumer healthcare, clinics, specialists
Website: https://www.papayapr.com.au/
Best Healthcare Social Media Agencies in Sydney by Category
- Best for Multi-location Clinics: Pracxcel
- Best for Dental Practices: Pracxcel
- Best Paid Social Campaigns (Meta Ads): Pracxcel
- Best for Hospitals & Enterprise Healthcare: Pracxcel
- Best for Allied Health Providers: Mint Health
- Best Budget-Friendly Option: OnMark
- Best Content Creation & Storytelling: Papaya PR
What Healthcare Social Media Marketing Services Include
- Social Media Strategy — Custom plans for Facebook, Instagram, TikTok, LinkedIn, YouTube.
- Content Creation — AHPRA-compliant posts, reels, videos, graphics, and infographics.
- Paid Social Advertising — Meta Ads, LinkedIn Ads, remarketing campaigns.
- Community Management — Responding to comments, messages, and patient questions.
- Analytics & Reporting — Engagement rates, KPIs, leads generated, ROI tracking.
- Reputation & Crisis Management — Monitoring feedback, managing sensitive topics.
- Multi-Language & Accessibility — Optional content for multicultural patient bases and WCAG compliance.
Healthcare Social Media Marketing Pricing in Sydney (2026 Guide)
| Healthcare Business Type | Typical Monthly Budget |
| Solo GP / Allied Health | $1,500 – $3,500 |
| Dental Clinics | $3,000 – $7,000 |
| Specialists (Dermatology, IVF, Ortho, Skin) | $4,000 – $10,000+ |
| Multi-location Clinics | $8,000 – $20,000+ |
| Hospitals / Enterprise Healthcare | $15,000 – $50,000+ |
FAQs — Healthcare Social Media Marketing in Sydney
Conclusion
A strong social media presence allows Sydney healthcare providers to educate patients, build trust, and attract new clients. Among the top agencies, Pracxcel stands out for multi-location clinics and specialist practices, offering AHPRA-compliant campaigns that increase engagement, drive patient bookings, and build long-term brand authority.
Use this list to compare agencies and select the best social media partner for your healthcare practice in Sydney.
